Form conversion rate calculator
Enter how many visitors saw your form and how many submitted it, and get the conversion rate as a percentage. Add a lead value and a target to see how many more leads you need and what the target is worth. Everything runs in your browser — nothing you type is sent anywhere.
How the rate is calculated
Conversion rate is submissions divided by form views (page visitors who saw the form), multiplied by 100:
conversion rate = (form submissions ÷ form views) × 100Example: 200 submissions from 5,000 views = 4%. Use the same denominator (views or unique visitors) every time so your trend stays comparable. For the benchmarks behind this, see contact form conversion rate on the splitforms blog.
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