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FEEDBACK · CONTACT FORM TEMPLATE

Customer Feedback Form (NPS / CSAT / Open-Ended)

Customer feedback is the cheapest product research you have. The form captures NPS / CSAT plus an open comment — and routes negative responses to a Slack channel for same-day triage.

1,000/mo free·no card·works on any host
form.htmlhtml27 lines
01<form action="https://splitforms.com/api/submit" method="POST">
02 <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03 <input type="hidden" name="subject" value="New feedback submission">
04
05 <label for="rating">How would you rate your experience? *</label>
06 <select id="rating" name="rating" required>
07 <option value="">Choose…</option>
08 <option>★★★★★</option>
09 <option>★★★★☆</option>
10 <option>★★★☆☆</option>
11 <option>★★☆☆☆</option>
12 <option>★☆☆☆☆</option>
13 </select>
14 <label for="feedback">What can we do better? *</label>
15 <textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required></textarea>
16 <label for="email">Email (optional, for follow-up)</label>
17 <input id="email" type="email" name="email" placeholder="you@example.com">
18
19 <!-- honeypot — bots fill every field -->
20 <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
21
22 <button type="submit">Send</button>
23</form>
24
25<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
26 Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
27</p>
1,000
submissions / mo, free
3
fields, ready to ship
5
code outputs
60s
from copy to inbox
Customer Feedback Form (NPS / CSAT / Open-Ended) — example splitforms template with submissions inbox
§ 01Why it mattersthe qualifying-fields argument

Feedback forms cost almost nothing to ship and pay back disproportionately — every NPS detractor (score 0-6) is a conversation that prevents churn, every promoter (9-10) is a referral or testimonial source. The form is simple: 0-10 rating, an optional comment, and an email. The leverage is in the routing: detractors auto-DM your support lead in Slack within minutes, promoters get a 'mind leaving us a G2 / Trustpilot review?' follow-up, passives go into a digest. Survey tools (SurveyMonkey, Typeform, Hotjar) charge $30-100/mo for the same pattern. The form pattern is 30 lines of HTML.

Webhooks into Slack / Linear / Productboard · NPS detractor triage in minutes.
✦ at a glance
  • Feedback · 3 fields
  • HTML, JS, React, PHP, cURL outputs
  • One POST endpoint, no SDK
  • Honeypot + classifier, no CAPTCHA
§ 02Live previewinteractive · sandboxed · no key required

See exactly what your visitors see — and you’ll receive.

Left: the rendered form, fully interactive in a sandboxed iframe. Right: the email and dashboard view that lands the moment a visitor submits.

preview · feedback-formlocalhost:3000
✦ what you’ll see in your inbox

Every submission becomes an email plus a dashboard row. The fields below are the exact payload your form will send. Reply-to is wired to the visitor’s email so hitting reply goes back to them.

dashboard · new submission14ms · 200 OK
SUBJECT · New feedback submission
How would you rate your experience?
★★★★★
What can we do better?
Email (optional, for follow-up)
maya@studio71.co

Iframe is sandboxed — submit doesn’t actually fire. Get your access key to wire it up live.

§ 03Three steps3 steps · ~60 seconds

Generate, embed, receive.

Three actions stand between you and your first lead. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Capture rating + comment

Required: 0-10 NPS rating (or 1-5 CSAT for transactional surveys). Optional: comment textarea, email for follow-up. Keep it minimal — long surveys tank completion.

Create your form
key=sk_live_••••••••
STEP 02EMBED

Route by score

Webhook branches on score: 0-6 (detractors) DM Slack support channel; 7-8 (passives) go to weekly digest; 9-10 (promoters) trigger a G2 / Trustpilot review-request email.

snippethtml
<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>
STEP 03RECEIVE

Push to your tools

Detractor comments to Linear / Productboard for product triage. Promoter quotes to a 'testimonials' Notion database for marketing. Raw data to a CSV / BigQuery / dbt warehouse for trend analysis.

inbox · 1 newjust now
FROM contact@yoursite.com
New feedback submission
Maya Iyer maya@studio71.co
Loved your last open house in Hayes — looking for similar with parking. Pre-approved through Wells Fargo.
§ 04Copy & ship5 languages · same endpoint

Five outputs. One backend.

HTML by default. Click open the language you ship in — every variant POSTs to the same /api/submit endpoint.

01HTMLform.html27 lines
<form action="https://splitforms.com/api/submit" method="POST">
  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
  <input type="hidden" name="subject" value="New feedback submission">

  <label for="rating">How would you rate your experience? *</label>
  <select id="rating" name="rating" required>
    <option value="">Choose…</option>
    <option>★★★★★</option>
    <option>★★★★☆</option>
    <option>★★★☆☆</option>
    <option>★★☆☆☆</option>
    <option>★☆☆☆☆</option>
  </select>
  <label for="feedback">What can we do better? *</label>
  <textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required></textarea>
  <label for="email">Email (optional, for follow-up)</label>
  <input id="email" type="email" name="email" placeholder="you@example.com">

  <!-- honeypot — bots fill every field -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">

  <button type="submit">Send</button>
</form>

<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
  Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
</p>
02JavaScriptform.js43 lines
<form id="lf-form">
  <label for="rating">How would you rate your experience? *</label>
  <select id="rating" name="rating" required>
    <option value="">Choose…</option>
    <option>★★★★★</option>
    <option>★★★★☆</option>
    <option>★★★☆☆</option>
    <option>★★☆☆☆</option>
    <option>★☆☆☆☆</option>
  </select>
  <label for="feedback">What can we do better? *</label>
  <textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required></textarea>
  <label for="email">Email (optional, for follow-up)</label>
  <input id="email" type="email" name="email" placeholder="you@example.com">
  <button type="submit">Send</button>
</form>

<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
  Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
</p>

<script>
  document.getElementById('lf-form').addEventListener('submit', async (e) => {
    e.preventDefault();
    const data = new FormData(e.target);
    data.set('access_key', 'YOUR_ACCESS_KEY');
    data.set('subject', 'New feedback submission');

    const res = await fetch('https://splitforms.com/api/submit', {
      method: 'POST',
      body: data,
      headers: { Accept: 'application/json' },
    });

    const json = await res.json();
    if (json.success) {
      e.target.reset();
      alert('Sent!');
    } else {
      alert('Error: ' + (json.message || 'Try again'));
    }
  });
</script>
03React / Next.jsForm.tsx58 lines
'use client';

import { useState, type FormEvent } from 'react';

export default function FeedbackForm() {
  const [status, setStatus] = useState<'idle' | 'sending' | 'sent' | 'error'>('idle');

  async function onSubmit(e: FormEvent<HTMLFormElement>) {
    e.preventDefault();
    setStatus('sending');

    const data = new FormData(e.currentTarget);
    data.set('access_key', 'YOUR_ACCESS_KEY');
    data.set('subject', 'New feedback submission');

    const res = await fetch('https://splitforms.com/api/submit', {
      method: 'POST',
      body: data,
      headers: { Accept: 'application/json' },
    });

    const json = await res.json();
    setStatus(json.success ? 'sent' : 'error');
    if (json.success) e.currentTarget.reset();
  }

  if (status === 'sent') return <p>Thanks — we&rsquo;ll be in touch.</p>;

  return (
    <>
    <form onSubmit={onSubmit}>
      <label htmlFor="rating">How would you rate your experience? *</label>
      <select id="rating" name="rating" required>
        <option value="">Choose…</option>
        <option>★★★★★</option>
        <option>★★★★☆</option>
        <option>★★★☆☆</option>
        <option>★★☆☆☆</option>
        <option>★☆☆☆☆</option>
      </select>
      <label htmlFor="feedback">What can we do better? *</label>
      <textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required />
      <label htmlFor="email">Email (optional, for follow-up)</label>
      <input id="email" type="email" name="email" placeholder="you@example.com" />

      <button type="submit" disabled={status === 'sending'}>
        {status === 'sending' ? 'Sending…' : 'Send'}
      </button>

      {status === 'error' && <p>Something went wrong. Try again.</p>}
    </form>

      <p style={{ marginTop: 12, fontSize: 11, color: '#888', textAlign: 'right' }}>
        Powered by <a href="https://splitforms.com" target="_blank" rel="noopener" style={{ color: '#888', textDecoration: 'none' }}>splitforms</a>
      </p>
    </>
  );
}
04PHPsubmit.php28 lines
<?php
// Drop into a PHP page. Receives a form POST and proxies it to splitforms.com.
// Useful when you want to add server-side validation or rate limiting.

if ($_SERVER['REQUEST_METHOD'] === 'POST') {
    $allowed = ['rating', 'feedback', 'email'];
    $payload = ['access_key' => 'YOUR_ACCESS_KEY'];
    $payload['subject'] = 'New feedback submission';

    foreach ($allowed as $f) {
        if (isset($_POST[$f])) $payload[$f] = $_POST[$f];
    }

    $ch = curl_init('https://splitforms.com/api/submit');
    curl_setopt($ch, CURLOPT_POST, true);
    curl_setopt($ch, CURLOPT_POSTFIELDS, http_build_query($payload));
    curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
    curl_setopt($ch, CURLOPT_HTTPHEADER, ['Accept: application/json']);
    $response = curl_exec($ch);
    $status   = curl_getinfo($ch, CURLINFO_HTTP_CODE);
    curl_close($ch);

    header('Content-Type: application/json');
    http_response_code($status);
    echo $response;
    exit;
}
?>
05cURLtest.sh7 lines
curl -X POST https://splitforms.com/api/submit \
  -H "Accept: application/json" \
  -d "access_key=YOUR_ACCESS_KEY" \
  -d "subject=New feedback submission" \
  -d "rating=★★★★★" \
  -d "feedback=Hello from cURL" \
  -d "email=jane@example.com" 

Replace YOUR_ACCESS_KEY with the key from your dashboard. That’s the only edit.

§ 06FAQ4 answered

Things people ask before they ship.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Should I use NPS or CSAT?
NPS (0-10) for relationship surveys ('how likely are you to recommend us?') sent quarterly or after major moments. CSAT (1-5) for transactional surveys ('how was this support ticket?') sent right after the interaction. Different questions, different cadences, both common patterns.
02Will I get response bias from a public form?
Yes — open-link feedback skews toward people with strong feelings (positive or negative). For statistically representative measurement, send the survey via email to a random sample of users. The public form catches the heat-of-moment feedback you'd otherwise miss.
03Can I push to Slack / Linear / Productboard?
Yes — webhook the JSON. Slack has incoming webhooks (free); Linear and Productboard accept inbound issue creation via Zapier or native APIs. Detractor comments showing up as a Linear issue with the rating prefilled in the title is a powerful workflow.
04How often should I survey?
NPS quarterly is the industry standard — more frequent and you survey-fatigue your users. CSAT after every transactional interaction (support ticket, onboarding step, purchase) is normal and expected. Both should let users opt out of the survey email channel without unsubscribing from product email.
✻ ✻ ✻

Ship your customer feedback form (nps / csat / open-ended) in 60 seconds.

1,000 free submissions per month. No credit card. Copy the snippet, paste your access key, watch leads land in your inbox.

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v0.1 · founders pricing locked in · early access open