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Form template · Feedback

Customer Feedback Form Template

Customer feedback is the cheapest product research you have. The form captures NPS / CSAT plus an open comment — and routes negative responses to a Slack channel for same-day triage.

Use this template — freeSee setup steps
  • 500 free total
  • No PHP · no SDK
  • One POST endpoint
Live template preview

This template is one of our free HTML form templates. See more form templates by industry. Want to edit the fields first? Use the feedback form generator for websites.

Pick your customer feedback form — one click to use it

Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.

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No backend code

No server, API route, or SDK — your Customer Feedback Form posts straight to one endpoint.

Straight to your inbox

Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.

Copy-paste ready

It's plain HTML you own — paste the Customer Feedback Form snippet, swap in your access key, and ship.

Copy and ship

Your Customer Feedback Form, ready to paste.

HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.

Use this template — free
form.html
<form action="https://splitforms.com/api/submit" method="POST">
  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
  <input type="hidden" name="subject" value="New feedback submission">

  <label for="rating">How would you rate your experience? *</label>
  <select id="rating" name="rating" required>
    <option value="">Choose…</option>
    <option>★★★★★</option>
    <option>★★★★☆</option>
    <option>★★★☆☆</option>
    <option>★★☆☆☆</option>
    <option>★☆☆☆☆</option>
  </select>
  <label for="feedback">What can we do better? *</label>
  <textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required></textarea>
  <label for="email">Email (optional, for follow-up)</label>
  <input id="email" type="email" name="email" placeholder="[email protected]">

  <!-- honeypot — bots fill every field -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">

  <button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
  Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>

<!-- drop-off analytics + partial leads (the form works without it) -->
<script src="https://splitforms.com/embed.js" async></script>

How to add it

How to add a Customer Feedback Form to your site.

To add a Customer Feedback Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.

Capture rating + comment

Required: 0-10 NPS rating (or 1-5 CSAT for transactional surveys). Optional: comment textarea, email for follow-up. Keep it minimal — long surveys tank completion.

Route by score

Webhook branches on score: 0-6 (detractors) DM Slack support channel; 7-8 (passives) go to weekly digest; 9-10 (promoters) trigger a G2 / Trustpilot review-request email.

Push to your tools

Detractor comments to Linear / Productboard for product triage. Promoter quotes to a 'testimonials' Notion database for marketing. Raw data to a CSV / BigQuery / dbt warehouse for trend analysis.

Create your formBrowse all templates

What's included

What's in this Customer Feedback Form template?

Feedback forms cost almost nothing to ship and pay back disproportionately — every NPS detractor (score 0-6) is a conversation that prevents churn, every promoter (9-10) is a referral or testimonial source. The form is simple: 0-10 rating, an optional comment, and an email. The leverage is in the routing: detractors auto-DM your support lead in Slack within minutes, promoters get a 'mind leaving us a G2 / Trustpilot review?' follow-up, passives go into a digest. Survey tools (SurveyMonkey, Typeform, Hotjar) charge $30-100/mo for the same pattern. The form pattern is 30 lines of HTML. Webhooks into Slack / Linear / Productboard · NPS detractor triage in minutes.

  • Feedback — 3 ready-made fields
  • HTML, JS, React, PHP, and cURL outputs
  • One POST endpoint, no SDK — honeypot and spam scoring, no CAPTCHA
What's included with the Customer Feedback Form Template

Where submissions go

Where do your Customer Feedback Form submissions go?

Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and automatic spam scoring filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

  • Reply-to wired to the visitor's email — reply straight from your inbox
  • Honeypot and automatic spam scoring filter bots, no CAPTCHA friction
  • Live dashboard, CSV export, and signed webhooks on paid plans
Spam-filtered submissions from the Customer Feedback Form Template

How SplitForms works

What happens after someone submits your form?

splitforms receives the submission, filters spam, saves it to your dashboard and emails you — then, on paid plans, sends it on to your webhooks and integrations. No backend infrastructure to build.

A SplitForms contact form submission launching straight to your inbox

Add your endpoint

Point your form to your unique SplitForms endpoint. That's it.

HTML form pointing at a SplitForms submit endpoint

Receive submissions

We instantly capture and organize every submission in your inbox.

Submissions inbox with searchable leads and status pills

Route anywhere

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

Generic integration tiles for email, sheets, chat, CRM, automate, and webhook
Start FreeRead the Docs

No credit card required. Set up in under 60 seconds.

Connect & automate

Where can submissions go besides email?

On paid plans, submissions can also go to Slack, Discord, Google Sheets, Notion, Airtable, Zapier or any signed webhook — and splitforms works on the platforms you build on, from WordPress and Shopify to Next.js. With Stripe connected, your forms can take payments too.

Connect your SplitForms form to Slack, Google Sheets, Mailchimp, Zapier and more
StripePaymentsDiscordMessagingTelegramMessagingGoogle SheetsSpreadsheetNotionDatabaseMailchimpEmailMakeAutomationWebhookCustomWordPressPlatformShopifyPlatformFramerPlatformNext.jsFrameworkHTMLFramework
SlackMessagingWhatsAppMessagingTeamsMessagingAirtableDatabaseHubSpotCRMZapierAutomationn8nAutomationMCP / AIAgentsElementorPlatformWebflowPlatformCarrdPlatformReactFramework
NewTake payments on your formsDeposits, bookings, order forms — submitters check out through Stripe and the money goes straight to your Stripe account. Included on every paid plan.See plans →
View all integrations →

Setup guides for the stacks you use

HTMLReactNext.jsAstroWebflowWordPress

Questions

Customer Feedback Form questions.

View all FAQs
Should I use NPS or CSAT?

NPS (0-10) for relationship surveys ('how likely are you to recommend us?') sent quarterly or after major moments. CSAT (1-5) for transactional surveys ('how was this support ticket?') sent right after the interaction. Different questions, different cadences, both common patterns.

Will I get response bias from a public form?

Yes — open-link feedback skews toward people with strong feelings (positive or negative). For statistically representative measurement, send the survey via email to a random sample of users. The public form catches the heat-of-moment feedback you'd otherwise miss.

Can I push to Slack / Linear / Productboard?

Yes — webhook the JSON. Slack has incoming webhooks (free); Linear and Productboard accept inbound issue creation via Zapier or native APIs. Detractor comments showing up as a Linear issue with the rating prefilled in the title is a powerful workflow.

How often should I survey?

NPS quarterly is the industry standard — more frequent and you survey-fatigue your users. CSAT after every transactional interaction (support ticket, onboarding step, purchase) is normal and expected. Both should let users opt out of the survey email channel without unsubscribing from product email.

Simple pricing

How much does splitforms cost?

Free gives you 500 submissions for $0 — no card, no time limit. Pro is $5/month for 5,000 submissions a month, and Annual is $49/year for 15,000 a month with every Pro feature.

Free

$0— 500 submissions
 

No card, no time limit

Best for testing

For side projects and indie devs.

  • 500 free submissions
  • Unlimited forms
  • Email notifications included
  • Smart spam filtering
  • Submissions dashboard
  • Redirect after submit
  • MCP server included
Get Started
Recommended

Pro

$5/ month
Billed monthly

Every paid feature, for agencies and growing products.

  • 5,000 submissions / mo
  • Unlimited forms
  • Webhooks and integrations
  • CC/BCC, auto-replies and routing
  • File uploads with 500 MB storage
  • Stripe payments on your forms
  • 3 team seats
  • Cancel anytime

Annual

$49/ year
About $4.08/mo, billed yearly
Best value

Every Pro feature with triple the volume — $0.27 per 1,000 at full use.

  • 15,000 submissions / mo
  • Unlimited forms
  • Everything in Pro
  • File uploads with 5 GB storage
  • 3 team seats
  • Priority email support

No credit card required on Free • Cancel anytime • Full pricing and FAQ