Capture rating + comment
Required: 0-10 NPS rating (or 1-5 CSAT for transactional surveys). Optional: comment textarea, email for follow-up. Keep it minimal — long surveys tank completion.
Form template · Feedback
Customer Feedback Form Template
Customer feedback is the cheapest product research you have. The form captures NPS / CSAT plus an open comment — and routes negative responses to a Slack channel for same-day triage.
- 500 free / mo
- No PHP · no SDK
- One POST endpoint
Live template preview
Feedback
How would you rate your experience? *★★★★★
What can we do better? *Be honest — we won't take it personally.
Email (optional, for follow-up)you@example.com
Send
Pick your customer feedback form — one click to use it
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
Best matchUse this template
Feedback
How would you rate your experience? *★★★★★
What can we do better? *Be honest — we won't take it personally.
Email (optional, for follow-up)you@example.com
Send
Customer support
Your name *Jane Builder
Email *jane@example.com
Phone (for urgent issues)+1 415 555 0142
+ 3 more fields in the builder
Send
Bug report
Short summary *What went wrong?
Severity *Critical
Browser & OSChrome 120 / macOS
+ 2 more fields in the builder
Send
No backend code
No server, API route, or SDK — your Customer Feedback Form posts straight to one endpoint.
Straight to your inbox
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
Copy-paste ready
It's plain HTML you own — paste the Customer Feedback Form snippet, swap in your access key, and ship.
Copy and ship
Your Customer Feedback Form, ready to paste.
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New feedback submission">
<label for="rating">How would you rate your experience? *</label>
<select id="rating" name="rating" required>
<option value="">Choose…</option>
<option>★★★★★</option>
<option>★★★★☆</option>
<option>★★★☆☆</option>
<option>★★☆☆☆</option>
<option>★☆☆☆☆</option>
</select>
<label for="feedback">What can we do better? *</label>
<textarea id="feedback" name="feedback" placeholder="Be honest — we won't take it personally." required></textarea>
<label for="email">Email (optional, for follow-up)</label>
<input id="email" type="email" name="email" placeholder="you@example.com">
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
How to add a Customer Feedback Form to your site.
To add a Customer Feedback Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Route by score
Webhook branches on score: 0-6 (detractors) DM Slack support channel; 7-8 (passives) go to weekly digest; 9-10 (promoters) trigger a G2 / Trustpilot review-request email.
Push to your tools
Detractor comments to Linear / Productboard for product triage. Promoter quotes to a 'testimonials' Notion database for marketing. Raw data to a CSV / BigQuery / dbt warehouse for trend analysis.
What's included
What's in this Customer Feedback Form template?
Feedback forms cost almost nothing to ship and pay back disproportionately — every NPS detractor (score 0-6) is a conversation that prevents churn, every promoter (9-10) is a referral or testimonial source. The form is simple: 0-10 rating, an optional comment, and an email. The leverage is in the routing: detractors auto-DM your support lead in Slack within minutes, promoters get a 'mind leaving us a G2 / Trustpilot review?' follow-up, passives go into a digest. Survey tools (SurveyMonkey, Typeform, Hotjar) charge $30-100/mo for the same pattern. The form pattern is 30 lines of HTML. Webhooks into Slack / Linear / Productboard · NPS detractor triage in minutes.
- Feedback — 3 ready-made fields
- HTML, JS, React, PHP, and cURL outputs
- One POST endpoint, no SDK — honeypot and classifier, no CAPTCHA
Where submissions go
Where do your Customer Feedback Form submissions go?
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.
- Reply-to wired to the visitor's email — reply straight from your inbox
- Honeypot and spam classifier filter bots, no CAPTCHA friction
- Live dashboard, CSV export, and signed webhooks on paid plans
How SplitForms works
From form to workflow in 3 simple steps.
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.
Add your endpoint
Point your form to your unique SplitForms endpoint. That's it.
Receive submissions
We instantly capture and organize every submission in your inbox.
Route anywhere
Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.
No credit card required. Set up in under 60 seconds.
Connect & automate
Connect your favorite tools and automate everything
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js.
Trusted by indie teams and agencies shipping forms worldwide
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Testimonials
Loved by developers shipping at every scale.
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
“I onboarded our whole agency in an afternoon. The MCP integration meant Cursor literally dropped the form straight into our client repos for us.”
“The free plan gave me 500 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
“Leads land in Slack the second someone submits, and a copy goes to Google Sheets for the sales team. I wired both up in under ten minutes.”
“I run a static Hugo site on a five-dollar VPS. splitforms gave it a real contact form without me standing up a single server.”
Questions
Customer Feedback Form questions.
View all FAQsShould I use NPS or CSAT?
NPS (0-10) for relationship surveys ('how likely are you to recommend us?') sent quarterly or after major moments. CSAT (1-5) for transactional surveys ('how was this support ticket?') sent right after the interaction. Different questions, different cadences, both common patterns.
Will I get response bias from a public form?
Yes — open-link feedback skews toward people with strong feelings (positive or negative). For statistically representative measurement, send the survey via email to a random sample of users. The public form catches the heat-of-moment feedback you'd otherwise miss.
Can I push to Slack / Linear / Productboard?
Yes — webhook the JSON. Slack has incoming webhooks (free); Linear and Productboard accept inbound issue creation via Zapier or native APIs. Detractor comments showing up as a Linear issue with the rating prefilled in the title is a powerful workflow.
How often should I survey?
NPS quarterly is the industry standard — more frequent and you survey-fatigue your users. CSAT after every transactional interaction (support ticket, onboarding step, purchase) is normal and expected. Both should let users opt out of the survey email channel without unsubscribing from product email.
Simple pricing
Start free. Scale when you need more.
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, and higher submission limits.
Free
$0
Free forever
For side projects and indie devs.
- 500 submissions / mo
- Unlimited forms
- Email notifications included
- Honeypot spam filtering
- Submissions dashboard
- MCP setup stays free
- No credit card required
Most Popular
Pro
$5/ month
was $15 · save 67% · new-user price
For agencies and growing products.
- 5,000 submissions / mo
- Unlimited forms
- Every paid feature included
- Priority support (under 4hr)
- 10× free submission volume
- Cancel anytime
Pre-launch · founders pricing locked in
3-Year
$59/ 36 months
was $99 · save 40% · new-user price
Pay $59. 3 years sorted.
- 15,000 submissions / mo
- Unlimited forms
- Everything in Pro
- Renews every 3 years
- Long-term discount
- Priority support included
- Vote on the roadmap
No credit card required on Free • Cancel anytime