Pick the form placement
Popup (highest volume, also highest annoyance — set scroll or exit-intent triggers), inline footer (low volume, low friction), content-end inline (best conversion-quality combo).
Form template · Newsletter signup
Newsletter Signup Form Template
Email lists still convert 5-10x social. The newsletter signup form is the single most leveraged piece of your site — pop it up smartly, not annoyingly, and it pays compound interest.
- 500 free total
- No PHP · no SDK
- One POST endpoint
Live template preview
This template is one of our free HTML form templates. See more form templates by industry.
Pick your newsletter signup form — one click to use it
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
Lead magnet / download
First name *Jane
Work email *[email protected]
CompanyAcme Inc
+ 1 more fields in the builder
Send
No backend code
No server, API route, or SDK — your Newsletter Signup Form posts straight to one endpoint.
Straight to your inbox
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
Copy-paste ready
It's plain HTML you own — paste the Newsletter Signup Form snippet, swap in your access key, and ship.
Copy and ship
Your Newsletter Signup Form, ready to paste.
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New newsletter subscriber">
<label for="email">Your email *</label>
<input id="email" type="email" name="email" placeholder="[email protected]" required>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
How to add a Newsletter Signup Form to your site.
To add a Newsletter Signup Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Push to your ESP
Webhook the email to ConvertKit / Mailchimp / Substack / Beehiiv / Buttondown. Each has either a native webhook receiver or a Zapier connector. Welcome email fires automatically on add.
Add GDPR / CASL consent
EU visitors need explicit consent — add a 'I want to receive emails from [your brand]' checkbox or unbundled-consent text under the email field. Required text varies by jurisdiction; consult your privacy lawyer if in doubt.
What's included
What's in this Newsletter Signup Form template?
Newsletter conversion benchmarks haven't moved much: ConvertKit / Substack landing pages convert at 1-2% of visitors, popup forms at 2-4%, content-upgrade lead magnets at 8-15%. The form itself is trivially simple (email field, optional name) but where it lives matters — exit-intent popup, scroll-triggered slide-in, footer inline, content-end inline all behave differently. Push the submission to your ESP (Mailchimp / ConvertKit / Substack / Beehiiv / Buttondown) via webhook so the welcome email fires automatically. GDPR / CASL require explicit consent — a checkbox or unbundled-consent text under the form covers it for EU and Canadian visitors. Webhooks into ConvertKit / Mailchimp / Substack / Beehiiv / Buttondown.
- Newsletter signup — 1 ready-made fields
- HTML, JS, React, PHP, and cURL outputs
- One POST endpoint, no SDK — honeypot and spam scoring, no CAPTCHA
Where submissions go
Where do your Newsletter Signup Form submissions go?
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and automatic spam scoring filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.
- Reply-to wired to the visitor's email — reply straight from your inbox
- Honeypot and automatic spam scoring filter bots, no CAPTCHA friction
- Live dashboard, CSV export, and signed webhooks on paid plans
How SplitForms works
What happens after someone submits your form?
splitforms receives the submission, filters spam, saves it to your dashboard and emails you — then, on paid plans, sends it on to your webhooks and integrations. No backend infrastructure to build.
Add your endpoint
Point your form to your unique SplitForms endpoint. That's it.
Receive submissions
We instantly capture and organize every submission in your inbox.
Route anywhere
Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.
No credit card required. Set up in under 60 seconds.
Connect & automate
Where can submissions go besides email?
On paid plans, submissions can also go to Slack, Discord, Google Sheets, Notion, Airtable, Zapier or any signed webhook — and splitforms works on the platforms you build on, from WordPress and Shopify to Next.js. With Stripe connected, your forms can take payments too.
NewTake payments on your formsDeposits, bookings, order forms — submitters check out through Stripe and the money goes straight to your Stripe account. Included on every paid plan.See plans →Questions
Newsletter Signup Form questions.
View all FAQsWill my form trigger GDPR consent requirements?
If you have any EU or UK visitors, yes — GDPR requires explicit, freely-given consent for marketing emails. Add a separate consent checkbox (not pre-checked) below the email field. Same applies to CASL in Canada and PECR in the UK. US-only audiences fall under CAN-SPAM, which is less strict but still requires honest unsubscribe handling.
How do I push to ConvertKit / Mailchimp / Substack / Beehiiv?
Webhook the submission as JSON. ConvertKit has a native webhook receiver per form; Mailchimp accepts via API or Zapier; Substack accepts via Beehiiv/Substack import API or Zapier; Beehiiv has direct webhook support. The newsletter platform fires the welcome sequence automatically on add.
Does double opt-in hurt list growth?
Double opt-in drops list size by 20-30% but improves deliverability and engagement metrics — single-opt-in lists accumulate spam-trap addresses that tank inbox placement. Most serious senders run double opt-in for that reason. Substack and Beehiiv default to it.
What about exit-intent popups — are they annoying?
Exit-intent (popup fires when the cursor leaves the viewport heading to the close button) is the lowest-friction popup pattern — the user was leaving anyway. Conversion typically runs 2-4%. Avoid load-time popups that block the page on first impression — those tank time-on-site.
Simple pricing
How much does splitforms cost?
Free is $0 for 500 submissions in total (a one-time allowance). Paid plans are metered monthly: Starter is $1/month for 1,000, Pro is $5/month for 5,000, and the 3-Year plan is $59 for the first three years, then $59/year, for 15,000 a month.
Free
$0— 500 total
For side projects and indie devs.
- 500 submissions total (one-time)
- Unlimited forms
- Email notifications included
- Honeypot spam filtering
- Submissions dashboard
- MCP setup stays free
- No credit card required
Most Popular
Starter
$1/ month
For builders who want every paid feature for $1/month.
- 1,000 submissions / mo
- Unlimited forms
- CSV, XML, and PDF export
- Auto-responder emails
- Webhooks and integrations
- Stripe payments on your forms
- All paid features unlocked
Pro
$5/ month
For agencies and growing products.
- 5,000 submissions / mo
- Unlimited forms
- 500 MB storage (Starter: 25 MB)
- Stripe payments on your forms
- Everything in Starter
- Priority support (under 4hr)
- 5× Starter submission volume
- Cancel anytime
3-Year
$59/ first 3 years
was $99 · save 40% · new-user price
Pay $59. 3 years sorted.
- 15,000 submissions / mo
- Unlimited forms
- Everything in Pro
- $59 for 3 years, then $59/year
- Long-term discount
- Priority support included
- Vote on the roadmap
No credit card required on Free • Cancel anytime