AI chatbot lead capture
Your bot qualifies the lead — splitforms stores it, emails your team, filters spam, and routes it to Slack, Sheets, Notion, or a webhook. One POST, no chat-vendor lock-in.
Send the final chatbot lead as JSON to a single endpoint — no visible form UI required.
An empty botcheck field plus server-side heuristics keep automated bot leads out of your flow.
Every chatbot lead is stored and emailed to your team within seconds of the conversation ending.
Quick start
Send the final lead as JSON to the endpoint with your access key. splitforms stores it, filters spam, emails your team, and forwards it on — no form UI, no server route.
await fetch("https://splitforms.com/api/submit", {
method: "POST",
headers: { "Content-Type": "application/json" },
body: JSON.stringify({
access_key: "YOUR_ACCESS_KEY",
form_name: "AI chatbot lead",
name: lead.name,
email: lead.email,
phone: lead.phone,
company: lead.company,
budget: lead.budget,
timeline: lead.timeline,
qualification_score: lead.score,
page_url: window.location.href,
chatbot_name: "website-ai-assistant",
transcript_summary: lead.summary,
botcheck: ""
})
});How to add it
To capture AI chatbot leads you need three things: a free splitforms access key, one POST from your bot, and an empty honeypot field. splitforms stores every lead, filters spam, and routes it to your inbox, Slack, Sheets, or a webhook.
Sign up free and create an "AI chatbot lead" form in the splitforms dashboard — or ask an AI agent to do it with the splitforms MCP server. Either way you get an access_key that identifies the submission; you don't need to build a visible form UI.
Have the AI chatbot ask for the visitor's goal, budget, timeline, email, phone, and any product-specific details your sales team needs.
Send the final fields from your chatbot or AI agent to https://splitforms.com/api/submit with your access_key and the captured transcript or summary.
Include an empty botcheck field with every payload. splitforms' spam filtering uses it, together with server-side heuristics, to separate real chatbot leads from automated abuse.
Use email notifications, Slack, Google Sheets, Notion, Airtable, Zapier, Make, n8n, or a signed webhook to send the lead wherever your team works.
Positioning
A chatbot is great at asking questions — and a poor place to leave qualified leads sitting, with no email alert when a hot lead comes in, no dashboard your team can search, and no easy way to push the lead into Slack, a spreadsheet, or a webhook. splitforms sits behind whatever you run — a custom widget, a hosted chat tool, or an OpenAI, LangChain, or MCP-driven agent — and turns every qualified lead into a structured record you own.
Where leads go
Every qualified lead lands where your team already works — email, Slack, Discord, Notion, Airtable, or Google Sheets without Zapier. Connect a destination in one click from the integrations page, or POST straight to your own signed webhook.
Spam & quality
Send each chatbot lead through splitforms with an empty honeypot field and source metadata. splitforms applies spam filtering and keeps suspicious submissions out of your normal lead flow — so sales only ever sees real conversations.
How SplitForms works
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.
Point your form to your unique SplitForms endpoint. That's it.
We instantly capture and organize every submission in your inbox.
Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.
No credit card required. Set up in under 60 seconds.
Connect & automate
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js. And with Stripe connected, your forms can take payments too.
NewTake payments on your formsDeposits, bookings, order forms — submitters check out through Stripe and the money goes straight to your Stripe account. Included on every paid plan.See plans →Trusted by indie teams and agencies shipping forms worldwide
Testimonials
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
“I onboarded our whole agency in an afternoon. The MCP integration meant Cursor literally dropped the form straight into our client repos for us.”
“The free plan gave me 500 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
“Leads land in Slack the second someone submits, and a copy goes to Google Sheets for the sales team. I wired both up in under ten minutes.”
“I run a static Hugo site on a five-dollar VPS. splitforms gave it a real contact form without me standing up a single server.”
Questions
Yes. Use your chatbot, website chat widget, or AI agent to ask qualifying questions, then POST the collected lead fields to splitforms. splitforms stores the submission, emails your team, filters spam, and forwards the lead through webhooks or integrations.
No. splitforms is the lead capture backend for a chatbot or AI agent. You keep using your chat UI or AI framework, and splitforms handles the form submission, notifications, dashboard, file uploads, spam filtering, and webhook delivery.
Start with name, email, phone, company, budget, timeline, source URL, and the conversation transcript or summary. Add hidden fields such as chatbot_name, campaign, page_url, and qualification_score so sales can prioritize the lead.
Yes. splitforms has native 1-click connections for Google Sheets, Notion, Airtable, Slack, Discord, Telegram, WhatsApp, and Mailchimp, plus signed webhooks. HubSpot and other CRMs aren't a native integration, but you can route a chatbot lead into HubSpot through a webhook or Zapier/Make/n8n.
Send chatbot leads through splitforms with a honeypot value left empty, source metadata, and normal validation fields. splitforms applies spam filtering and keeps suspicious submissions out of the normal lead flow.
Yes. The splitforms MCP server gives AI agents tools including create_form, generate_form, and list_submissions, so an agent can create the lead form and read submissions back using an API token instead of you building it by hand in the dashboard.
Yes. splitforms allows 6 submissions per minute per IP address and 20 per 15 minutes sustained. A chatbot sending one lead per finished conversation stays well under that limit; anything hitting it gets an HTTP 429 response.
Simple pricing
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, Stripe payments, and higher submission limits.
For side projects and indie devs.
For agencies and growing products.
Pay $59. 3 years sorted.
No credit card required on Free • Cancel anytime
