Step 1
In SplitForms, open Dashboard -> Integrations -> Mailchimp and choose the form that should receive Mailchimp events.
Integration · Mailchimp
Send form submissions to Mailchimp.
Mailchimp form integration for audience and email events.
- 500 free / mo
- No credit card
- Live in minutes
Form submissions, routed automatically
splitforms connects your forms to Mailchimp and moves every submission across the moment it's received — no manual export, no copy-paste.
Your leads are never lost
Every submission is emailed to you and saved to a searchable dashboard, so the lead is captured even if Mailchimp is unreachable.
No per-integration fees
Connecting Mailchimp to your forms is included in your plan — no add-on charge and no per-message billing from splitforms.
Example: form markup
Send form submissions to Mailchimp from plain HTML.
The form posts to https://splitforms.com/api/submit. The Mailchimprouting is configured in the splitforms dashboard against the form's access key — there's no client-side Mailchimp-specific code in your HTML.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_SPLITFORMS_KEY" />
<input type="hidden" name="_route" value="mailchimp" />
<input type="email" name="email" placeholder="[email protected]" required />
<textarea name="message" placeholder="Your message" required></textarea>
<button type="submit">Send to Mailchimp</button>
</form>How it works
How to send form submissions to Mailchimp.
Here's how to send form submissions to Mailchimp in 5 steps — no code required, and most teams finish in a couple of minutes.
Step 2
Copy the Marketing webhook URL for audience/contact events, or the Transactional webhook URL for Mailchimp Transactional/Mandrill email activity.
Step 3
For Marketing, open Mailchimp -> Audience -> Settings -> Webhooks, create a new webhook, paste the SplitForms URL, and select the contact events you want.
Step 4
For Transactional, open Mailchimp Transactional -> Webhooks, add a webhook, paste the SplitForms URL, and choose delivered, open, click, bounce, spam, reject, or unsub events.
Step 5
Save the webhook and send a test event. Mailchimp events will show up as SplitForms dashboard entries for that form.
How teams use it
How do teams send form submissions to Mailchimp?
Copy a SplitForms webhook URL, paste it into Mailchimp, and capture audience changes or transactional email activity without OAuth, API keys, or a developer app. Prefer a plainer destination? The same form can also send form submissions to email or forward them to any webhook.
- Delivered over an outbound webhook
- Keep an audit trail of Mailchimp subscribes, unsubscribes, email changes, and cleaned contacts beside your website form leads.
- Capture transactional email opens, clicks, bounces, and spam complaints from Mailchimp Transactional.
Why splitforms
Do you need a separate tool to send form submissions to Mailchimp? No.
OAuth is smoother but heavier; the SplitForms copy-paste URL gets most users connected in two steps. splitforms is free for 200 submissions total, $5/mo on Pro, or $59 for a 3-year plan (15,000 submissions/month, 36 months of access), with no per-integration add-on fees.
- Let a non-technical customer connect Mailchimp by copying one URL instead of creating OAuth apps or sharing API keys.
- Route Mailchimp audience changes into the same dashboard your team already uses for inbound lead review.
- Test a Mailchimp integration before investing in a full two-way OAuth sync.
How SplitForms works
From form to workflow in 3 simple steps.
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.
Add your endpoint
Point your form to your unique SplitForms endpoint. That's it.
Receive submissions
We instantly capture and organize every submission in your inbox.
Route anywhere
Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.
No credit card required. Set up in under 60 seconds.
Connect & automate
Connect your favorite tools and automate everything
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js. And with Stripe connected, your forms can take payments too.
NewTake payments on your formsDeposits, bookings, order forms — submitters check out through Stripe and the money goes straight to your Stripe account. Included on every paid plan.See plans →Trusted by indie teams and agencies shipping forms worldwide
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Testimonials
Loved by developers shipping at every scale.
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
“I onboarded our whole agency in an afternoon. The MCP integration meant Cursor literally dropped the form straight into our client repos for us.”
“The free plan gave me 200 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
“Leads land in Slack the second someone submits, and a copy goes to Google Sheets for the sales team. I wired both up in under ten minutes.”
“I run a static Hugo site on a five-dollar VPS. splitforms gave it a real contact form without me standing up a single server.”
Common questions
Mailchimp form integration questions.
View all FAQsDoes this require a Mailchimp API key?
No. This setup is inbound-only: Mailchimp sends events to a SplitForms webhook URL. The user copies the URL from SplitForms and pastes it into Mailchimp. No OAuth app, client secret, or Mailchimp API key is needed.
What is the difference between Marketing and Transactional webhooks?
Marketing webhooks are for audience/contact changes such as subscribe, unsubscribe, profile update, email change, and cleaned contacts. Transactional webhooks are for Mailchimp Transactional/Mandrill message events such as delivered, open, click, bounce, spam, reject, and unsub.
Can SplitForms create the Mailchimp webhook automatically?
Not in this simple copy-paste flow. Automatic creation would require OAuth for Marketing and a Transactional API key for Mandrill. The copy-paste flow is intentionally simpler for users who just want to connect in a couple of steps.
Where do the Mailchimp events appear?
They are saved against the selected SplitForms form as dashboard entries with source, product, event type, email, list or message identifiers, and the important event metadata.
Is the webhook URL private?
Yes. Treat the copied URL as a secret because it identifies the SplitForms form. If it leaks, regenerate the form access key or create a fresh form and replace the URL in Mailchimp.
Does this also add SplitForms form submissions to a Mailchimp audience?
No. This page covers Mailchimp -> SplitForms webhooks. Sending SplitForms form submissions into a Mailchimp audience is a separate outbound workflow that usually uses Zapier, Make, or a small API relay.
Simple pricing
Start free. Scale when you need more.
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, Stripe payments, and higher submission limits.
Free
$0
For side projects and indie devs.
- 200 submissions total (one-time)
- Unlimited forms
- Email notifications included
- Honeypot spam filtering
- Submissions dashboard
- MCP setup stays free
- No credit card required
Most Popular
Pro
$5/ month
was $15 · save 67% · new-user price
For agencies and growing products.
- 5,000 submissions / mo
- Unlimited forms
- Stripe payments on your forms
- Every paid feature included
- Priority support (under 4hr)
- 10× free submission volume
- Cancel anytime
Pre-launch · founders pricing locked in
3-Year
$59/ first 3 years
was $99 · save 40% · new-user price
Pay $59. 3 years sorted.
- 15,000 submissions / mo
- Unlimited forms
- Everything in Pro
- $59 for 3 years, then $59/year
- Long-term discount
- Priority support included
- Vote on the roadmap
No credit card required on Free • Cancel anytime