Waitlist Signup Form (Pre-Launch Lead Capture)
Pre-launch waitlists let you capture demand before the product ships. The multi-step form qualifies the use case so launch-day conversions skew toward the highest-intent signups.
Waitlists are the cheapest growth tool a pre-launch product has — Superhuman, Notion, and Linear all built sizable waitlists before paid launch. The form captures email plus a question or two on use case ('what would you use this for?', 'what tools do you use today?') so the launch sequence segments by intent. Multi-step flow boosts completion vs a single form — the prospect commits in step 1 and answers the qualifying questions in step 2-3 with momentum. Push waitlist signups to a dedicated ESP audience (Loops, ConvertKit, Beehiiv) so launch-day emails segment by use case and target the highest-intent signups first.
- →Waitlist · 3 fields
- →HTML, JS, React, PHP, cURL outputs
- →One POST endpoint, no SDK
- →Honeypot + classifier, no CAPTCHA
See exactly what your visitors see — and you’ll receive.
Left: the rendered form, fully interactive in a sandboxed iframe. Right: the email and dashboard view that lands the moment a visitor submits.
Every submission becomes an email plus a dashboard row. The fields below are the exact payload your form will send. Reply-to is wired to the visitor’s email so hitting reply goes back to them.
Iframe is sandboxed — submit doesn’t actually fire. Get your access key to wire it up live.
Generate, embed, receive.
Three actions stand between you and your first lead. None of them require a backend, a database, or a CAPTCHA library.
Step 1: capture email
Single email field — keep step 1 frictionless. Loss-rate from email-only is near-zero; once the email is in, momentum carries through later qualifying questions.
Step 2-3: qualify use case
One or two questions on use case ('what problem brings you here?', 'what tools do you use today?'). Optional but most users complete because they're invested by step 2.
Push to ESP segment
Webhook to Loops / ConvertKit / Beehiiv / Mailchimp into a 'waitlist' audience. Launch-day emails segment by use case so the highest-intent signups get the first invite waves.
Five outputs. One backend.
HTML by default. Click open the language you ship in — every variant POSTs to the same /api/submit endpoint.
Replace YOUR_ACCESS_KEY with the key from your dashboard. That’s the only edit.
One template. Every framework.
The same field set works on every framework splitforms supports. HTML, React, Next.js, Vue, Astro, Hugo, WordPress — same POST, same backend.
Things people ask before they ship.
Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.
Ship your waitlist signup form (pre-launch lead capture) in 60 seconds.
1,000 free submissions per month. No credit card. Copy the snippet, paste your access key, watch leads land in your inbox.
