Step 1: capture email
Single email field — keep step 1 frictionless. Loss-rate from email-only is near-zero; once the email is in, momentum carries through later qualifying questions.
Form template · Waitlist
Waitlist Form Template
Pre-launch waitlists let you capture demand before the product ships. The multi-step form qualifies the use case so launch-day conversions skew toward the highest-intent signups.
- 500 free / mo
- No PHP · no SDK
- One POST endpoint
Live template preview
Waitlist
Email *you@example.com
NameOptional
How did you hear about us?Twitter
Send
Pick your waitlist form — one click to use it
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
Best matchUse this template
Waitlist
Email *you@example.com
NameOptional
How did you hear about us?Twitter
Send
Newsletter signup
Your email *you@example.com
Send
Lead magnet / download
First name *Jane
Work email *jane@company.com
CompanyAcme Inc
+ 1 more fields in the builder
Send
No backend code
No server, API route, or SDK — your Waitlist Form posts straight to one endpoint.
Straight to your inbox
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
Copy-paste ready
It's plain HTML you own — paste the Waitlist Form snippet, swap in your access key, and ship.
Copy and ship
Your Waitlist Form, ready to paste.
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New waitlist signup">
<label for="email">Email *</label>
<input id="email" type="email" name="email" placeholder="you@example.com" required>
<label for="name">Name</label>
<input id="name" type="text" name="name" placeholder="Optional">
<label for="referral">How did you hear about us?</label>
<select id="referral" name="referral">
<option value="">Choose…</option>
<option>Twitter</option>
<option>Friend</option>
<option>Search</option>
<option>Newsletter</option>
<option>Other</option>
</select>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
How to add a Waitlist Form to your site.
To add a Waitlist Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Step 2-3: qualify use case
One or two questions on use case ('what problem brings you here?', 'what tools do you use today?'). Optional but most users complete because they're invested by step 2.
Push to ESP segment
Webhook to Loops / ConvertKit / Beehiiv / Mailchimp into a 'waitlist' audience. Launch-day emails segment by use case so the highest-intent signups get the first invite waves.
What's included
What's in this Waitlist Form template?
Waitlists are the cheapest growth tool a pre-launch product has — Superhuman, Notion, and Linear all built sizable waitlists before paid launch. The form captures email plus a question or two on use case ('what would you use this for?', 'what tools do you use today?') so the launch sequence segments by intent. Multi-step flow boosts completion vs a single form — the prospect commits in step 1 and answers the qualifying questions in step 2-3 with momentum. Push waitlist signups to a dedicated ESP audience (Loops, ConvertKit, Beehiiv) so launch-day emails segment by use case and target the highest-intent signups first. Multi-step (Typeform-style) · webhooks into Loops / ConvertKit / Beehiiv.
- Waitlist — 3 ready-made fields
- HTML, JS, React, PHP, and cURL outputs
- One POST endpoint, no SDK — honeypot and classifier, no CAPTCHA
Where submissions go
Where do your Waitlist Form submissions go?
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.
- Reply-to wired to the visitor's email — reply straight from your inbox
- Honeypot and spam classifier filter bots, no CAPTCHA friction
- Live dashboard, CSV export, and signed webhooks on paid plans
How SplitForms works
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Questions
Waitlist Form questions.
View all FAQsShould I show waitlist position / numbers?
Showing 'you're #347 in line' on the confirmation creates social proof but invites comparison. Showing total waitlist size ('join 2,500 people on the waitlist') without per-person position is the safer middle. Refer-a-friend mechanics that move people up the list (Robinhood-style) drive viral growth but require more eng work.
How do I trigger launch invites in waves?
Tag waitlist signups by use case in the ESP audience (Loops, ConvertKit). Launch-day, segment by tag and send invite waves over 48-72 hours. Highest-intent / closest-fit goes first; broadest casts go last. Spreads server load and lets you triage onboarding support.
Can I integrate with Loops / ConvertKit / Beehiiv?
Yes — webhook the JSON. Loops has direct webhook support and is purpose-built for product transactional + waitlist email. ConvertKit and Beehiiv accept via API or Zapier. All three handle the launch-sequence segmentation cleanly.
What about referral mechanics for waitlists?
Tools like Viral Loops, KickoffLabs, and Sparkloop add referral mechanics on top of a waitlist — each signup gets a unique referral link that moves them up the queue when friends sign up. Boosts viral coefficient noticeably; adds complexity. Worth it for high-stakes launches; overkill for early-stage.
Simple pricing
Start free. Scale when you need more.
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, and higher submission limits.
Free
$0
Free forever
For side projects and indie devs.
- 500 submissions / mo
- Unlimited forms
- Email notifications included
- Honeypot spam filtering
- Submissions dashboard
- MCP setup stays free
- No credit card required
Most Popular
Pro
$5/ month
was $15 · save 67% · new-user price
For agencies and growing products.
- 5,000 submissions / mo
- Unlimited forms
- Every paid feature included
- Priority support (under 4hr)
- 10× free submission volume
- Cancel anytime
Pre-launch · founders pricing locked in
3-Year
$59/ 36 months
was $99 · save 40% · new-user price
Pay $59. 3 years sorted.
- 15,000 submissions / mo
- Unlimited forms
- Everything in Pro
- Renews every 3 years
- Long-term discount
- Priority support included
- Vote on the roadmap
No credit card required on Free • Cancel anytime