Add the home valuation page
A dedicated /home-value or /sell page with this form is the highest-converting page on most Realtor sites. Make the headline match the search query exactly.
Form template · Home valuation request
'What's my home worth?' is the highest-intent search a seller will ever make. This is the form that converts that click into a listing appointment.
This template is one of our free HTML form templates. See more form templates by industry.
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
No server, API route, or SDK — your Home Valuation Form posts straight to one endpoint.
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
It's plain HTML you own — paste the Home Valuation Form snippet, swap in your access key, and ship.
Copy and ship
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New home valuation lead">
<label for="name">Full name *</label>
<input id="name" type="text" name="name" placeholder="Sasha Vorona" required>
<label for="email">Email *</label>
<input id="email" type="email" name="email" placeholder="[email protected]" required>
<label for="phone">Phone *</label>
<input id="phone" type="tel" name="phone" placeholder="+1 555 0142" required>
<label for="address">Property address *</label>
<input id="address" type="text" name="address" placeholder="1247 Valencia St, San Francisco" required>
<label for="type">Property type *</label>
<select id="type" name="type" required>
<option value="">Choose…</option>
<option>Single-family</option>
<option>Condo</option>
<option>Townhouse</option>
<option>Multi-family</option>
<option>Land</option>
<option>Other</option>
</select>
<label for="bedrooms">Bedrooms</label>
<select id="bedrooms" name="bedrooms">
<option value="">Choose…</option>
<option>Studio</option>
<option>1</option>
<option>2</option>
<option>3</option>
<option>4</option>
<option>5+</option>
</select>
<label for="timeline">When are you thinking of listing? *</label>
<select id="timeline" name="timeline" required>
<option value="">Choose…</option>
<option>ASAP</option>
<option>1–3 months</option>
<option>3–6 months</option>
<option>6–12 months</option>
<option>Just curious</option>
</select>
<label for="notes">Recent renovations / features</label>
<textarea id="notes" name="notes" placeholder="New kitchen 2024, finished basement, etc."></textarea>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>
<!-- drop-off analytics + partial leads (the form works without it) -->
<script src="https://splitforms.com/embed.js" async></script>How to add it
To add a Home Valuation Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
A dedicated /home-value or /sell page with this form is the highest-converting page on most Realtor sites. Make the headline match the search query exactly.
Required: property address, beds, baths, square footage if known, condition (excellent / good / needs work), timeline. Don't ask for too much — sellers bail at field 8.
On submission, send the lead an automated 'we'll send your valuation within 24 hours' email, then deliver an actual CMA — not a Zestimate screenshot. That's the listing-appointment hook.
What's included
Seller leads are worth roughly 3-5x buyer leads in commission terms — one listing pays out the seller side, the buyer side, and often a referral. The 'what's my home worth' CTA is the single highest-converting funnel on a Realtor's site, but only if the form captures address, beds/baths, condition, and timeline. Without timeline you can't tell a 'just curious' Zestimate-checker from someone interviewing agents this week. Pairs with Google Places autocomplete · webhooks to Follow Up Boss / kvCORE.

Where submissions go
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and automatic spam scoring filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

How SplitForms works
splitforms receives the submission, filters spam, saves it to your dashboard and emails you — then, on paid plans, sends it on to your webhooks and integrations. No backend infrastructure to build.

Point your form to your unique SplitForms endpoint. That's it.

We instantly capture and organize every submission in your inbox.

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

No credit card required. Set up in under 60 seconds.
Connect & automate
On paid plans, submissions can also go to Slack, Discord, Google Sheets, Notion, Airtable, Zapier or any signed webhook — and splitforms works on the platforms you build on, from WordPress and Shopify to Next.js. With Stripe connected, your forms can take payments too.

Questions
Capture first. Instant Zestimate-style valuations satisfy curiosity and the lead disappears. A 'we'll send your valuation' funnel forces follow-up by phone or email, where you actually have a chance to land the listing appointment.
Most are. The timeline field separates them — 'thinking about it' goes into a 6-month nurture; '0-3 months' gets a same-day call. Both are leads worth capturing, just on different cadences.
Yes — wire up Google Places Autocomplete on the address field client-side. The submission to splitforms is unchanged. We have a recipe in the docs for the JS snippet.
Industry benchmarks for 'what's your home worth' landing pages run 8-15% form-fill rate from PPC traffic, vs 1-3% on a generic contact form. The intent is far higher.
Simple pricing
Free gives you 500 submissions for $0 — no card, no time limit. Pro is $5/month for 5,000 submissions a month, and Annual is $49/year for 15,000 a month with every Pro feature.
For side projects and indie devs.
Every paid feature, for agencies and growing products.
Every Pro feature with triple the volume — $0.27 per 1,000 at full use.
No credit card required on Free • Cancel anytime • Full pricing and FAQ