Add the home valuation page
A dedicated /home-value or /sell page with this form is the highest-converting page on most Realtor sites. Make the headline match the search query exactly.
Form template · Home valuation request
'What's my home worth?' is the highest-intent search a seller will ever make. This is the form that converts that click into a listing appointment.
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
No server, API route, or SDK — your Home Valuation Form posts straight to one endpoint.
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
It's plain HTML you own — paste the Home Valuation Form snippet, swap in your access key, and ship.
Copy and ship
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New home valuation lead">
<label for="name">Full name *</label>
<input id="name" type="text" name="name" placeholder="Sasha Vorona" required>
<label for="email">Email *</label>
<input id="email" type="email" name="email" placeholder="sasha@example.com" required>
<label for="phone">Phone *</label>
<input id="phone" type="tel" name="phone" placeholder="+1 555 0142" required>
<label for="address">Property address *</label>
<input id="address" type="text" name="address" placeholder="1247 Valencia St, San Francisco" required>
<label for="type">Property type *</label>
<select id="type" name="type" required>
<option value="">Choose…</option>
<option>Single-family</option>
<option>Condo</option>
<option>Townhouse</option>
<option>Multi-family</option>
<option>Land</option>
<option>Other</option>
</select>
<label for="bedrooms">Bedrooms</label>
<select id="bedrooms" name="bedrooms">
<option value="">Choose…</option>
<option>Studio</option>
<option>1</option>
<option>2</option>
<option>3</option>
<option>4</option>
<option>5+</option>
</select>
<label for="timeline">When are you thinking of listing? *</label>
<select id="timeline" name="timeline" required>
<option value="">Choose…</option>
<option>ASAP</option>
<option>1–3 months</option>
<option>3–6 months</option>
<option>6–12 months</option>
<option>Just curious</option>
</select>
<label for="notes">Recent renovations / features</label>
<textarea id="notes" name="notes" placeholder="New kitchen 2024, finished basement, etc."></textarea>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
To add a Home Valuation Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
A dedicated /home-value or /sell page with this form is the highest-converting page on most Realtor sites. Make the headline match the search query exactly.
Required: property address, beds, baths, square footage if known, condition (excellent / good / needs work), timeline. Don't ask for too much — sellers bail at field 8.
On submission, send the lead an automated 'we'll send your valuation within 24 hours' email, then deliver an actual CMA — not a Zestimate screenshot. That's the listing-appointment hook.
What's included
Seller leads are worth roughly 3-5x buyer leads in commission terms — one listing pays out the seller side, the buyer side, and often a referral. The 'what's my home worth' CTA is the single highest-converting funnel on a Realtor's site, but only if the form captures address, beds/baths, condition, and timeline. Without timeline you can't tell a 'just curious' Zestimate-checker from someone interviewing agents this week. Pairs with Google Places autocomplete · webhooks to Follow Up Boss / kvCORE.

Where submissions go
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

How SplitForms works
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.

Point your form to your unique SplitForms endpoint. That's it.

We instantly capture and organize every submission in your inbox.

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Questions
Capture first. Instant Zestimate-style valuations satisfy curiosity and the lead disappears. A 'we'll send your valuation' funnel forces follow-up by phone or email, where you actually have a chance to land the listing appointment.
Most are. The timeline field separates them — 'thinking about it' goes into a 6-month nurture; '0-3 months' gets a same-day call. Both are leads worth capturing, just on different cadences.
Yes — wire up Google Places Autocomplete on the address field client-side. The submission to splitforms is unchanged. We have a recipe in the docs for the JS snippet.
Industry benchmarks for 'what's your home worth' landing pages run 8-15% form-fill rate from PPC traffic, vs 1-3% on a generic contact form. The intent is far higher.
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