Pre-fill stock and VIN
Hidden fields populated from the VDP — stock number, VIN, price, year/make/model. The BDC sees exactly which car they were looking at.
Form template · Car dealership test drive
Dealership leads are stock-specific — the customer wants to know about VIN 1G1ZD5ST5LF... not 'a Malibu in general'. The form captures stock number, contact, and a test-drive slot.
This template is one of our free HTML form templates. See more form templates by industry.
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
No server, API route, or SDK — your Car Dealership Contact Form posts straight to one endpoint.
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
It's plain HTML you own — paste the Car Dealership Contact Form snippet, swap in your access key, and ship.
Copy and ship
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New test drive request">
<label for="name">Full name *</label>
<input id="name" type="text" name="name" placeholder="Priya Patel" required>
<label for="email">Email *</label>
<input id="email" type="email" name="email" placeholder="[email protected]" required>
<label for="phone">Phone *</label>
<input id="phone" type="tel" name="phone" placeholder="+1 555 0142" required>
<label for="vehicle">Vehicle you want to test *</label>
<input id="vehicle" type="text" name="vehicle" placeholder="2026 Honda Civic Sport" required>
<label for="preferred_date">Preferred date *</label>
<input id="preferred_date" type="date" name="preferred_date" required>
<label for="preferred_time">Preferred time</label>
<select id="preferred_time" name="preferred_time">
<option value="">Choose…</option>
<option>Morning</option>
<option>Midday</option>
<option>Afternoon</option>
<option>Evening / weekend</option>
</select>
<label for="trade_in">Have a trade-in?</label>
<select id="trade_in" name="trade_in">
<option value="">Choose…</option>
<option>No</option>
<option>Yes — already have valuation</option>
<option>Yes — need valuation</option>
</select>
<label for="notes">Anything else?</label>
<textarea id="notes" name="notes" placeholder="Color, financing, lease vs buy…"></textarea>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>
<!-- drop-off analytics + partial leads (the form works without it) -->
<script src="https://splitforms.com/embed.js" async></script>How to add it
To add a Car Dealership Contact Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Hidden fields populated from the VDP — stock number, VIN, price, year/make/model. The BDC sees exactly which car they were looking at.
Date and preferred time (morning / afternoon / weekend). Webhook into your CRM (VinSolutions, eLEAD, DealerSocket) to schedule and SMS confirm.
Optional 'I have a trade-in' checkbox revealing year/make/model/mileage fields. Trade leads convert at higher rates and the appraisal team gets a head start.
What's included
Auto dealer leads come from VDP (vehicle detail page) clicks — every form should pre-fill stock number, VIN, and price from the page the customer is on. Without that, the BDC has to ask 'which one?' which kills conversion. Beyond stock, the form qualifies on test-drive intent (today / this week / shopping around) and trade-in (yes / no / VIN). Trade-in leads are the most valuable — they're committed shoppers, not browsers, and you've got a second car to sell. ADF / XML output for VinSolutions / eLEAD / DealerSocket — wire up in 15 minutes.

Where submissions go
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and automatic spam scoring filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

How SplitForms works
splitforms receives the submission, filters spam, saves it to your dashboard and emails you — then, on paid plans, sends it on to your webhooks and integrations. No backend infrastructure to build.

Point your form to your unique SplitForms endpoint. That's it.

We instantly capture and organize every submission in your inbox.

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

No credit card required. Set up in under 60 seconds.
Connect & automate
On paid plans, submissions can also go to Slack, Discord, Google Sheets, Notion, Airtable, Zapier or any signed webhook — and splitforms works on the platforms you build on, from WordPress and Shopify to Next.js. With Stripe connected, your forms can take payments too.

Questions
Yes — webhook the form JSON to your CRM via ADF/XML or native webhook. Most dealer CRMs accept ADF; we have a recipe to format the splitforms payload as ADF on the way out.
Honeypot plus rule-based spam filtering. Auto verticals get scraped heavily; link-stuffed messages score as spam and are quarantined to the Spam tab. splitforms doesn't check VINs, so validate the VIN field's format with a pattern attribute if it matters to you.
No. Hiding the price triples bounce rate and flag-tags you in Google's listing quality scores. Show the price; use the form to capture test-drive intent and trade-ins, which is where the real qualification lives.
Pair this form with a soft-pull pre-qual provider (700Credit, Route One). The form captures the lead; the pre-qual link in the auto-responder email handles the credit check. Pre-qualified leads close 4-6x more often.
Simple pricing
Free gives you 500 submissions for $0 — no card, no time limit. Pro is $5/month for 5,000 submissions a month, and Annual is $49/year for 15,000 a month with every Pro feature.
For side projects and indie devs.
Every paid feature, for agencies and growing products.
Every Pro feature with triple the volume — $0.27 per 1,000 at full use.
No credit card required on Free • Cancel anytime • Full pricing and FAQ