Lead Magnet Download Form (Ebook / PDF / Checklist Gate)
Ungated content gets read; gated content builds your list. The lead-magnet form trades the PDF for an email plus 1-2 qualifying questions, so the nurture sequence segments by intent.
Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream.
- →Lead magnet / download · 4 fields
- →HTML, JS, React, PHP, cURL outputs
- →One POST endpoint, no SDK
- →Honeypot + classifier, no CAPTCHA
See exactly what your visitors see — and you’ll receive.
Left: the rendered form, fully interactive in a sandboxed iframe. Right: the email and dashboard view that lands the moment a visitor submits.
Every submission becomes an email plus a dashboard row. The fields below are the exact payload your form will send. Reply-to is wired to the visitor’s email so hitting reply goes back to them.
Iframe is sandboxed — submit doesn’t actually fire. Get your access key to wire it up live.
Generate, embed, receive.
Three actions stand between you and your first lead. None of them require a backend, a database, or a CAPTCHA library.
Step 1: capture email
Single email field — frictionless step 1. Once the email is in, momentum carries through later qualifying questions.
Step 2-3: qualify role / team
One or two questions on role and team size. Optional but most users complete because they're invested. Each answer becomes a tag in the ESP for downstream segmentation.
Deliver the magnet
Auto-respond with the PDF link (or redirect to a thank-you page that auto-downloads). Webhook to ConvertKit / HubSpot / Mailchimp into a 'lead-magnet:[topic]' audience for the nurture sequence.
Five outputs. One backend.
HTML by default. Click open the language you ship in — every variant POSTs to the same /api/submit endpoint.
Replace YOUR_ACCESS_KEY with the key from your dashboard. That’s the only edit.
One template. Every framework.
The same field set works on every framework splitforms supports. HTML, React, Next.js, Vue, Astro, Hugo, WordPress — same POST, same backend.
Things people ask before they ship.
Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.
Ship your lead magnet download form (ebook / pdf / checklist gate) in 60 seconds.
1,000 free submissions per month. No credit card. Copy the snippet, paste your access key, watch leads land in your inbox.
