Step 1: capture email
Single email field — frictionless step 1. Once the email is in, momentum carries through later qualifying questions.
Form template · Lead magnet / download
Lead Magnet Form Template
Ungated content gets read; gated content builds your list. The lead-magnet form trades the PDF for an email plus 1-2 qualifying questions, so the nurture sequence segments by intent.
- 500 free / mo
- No PHP · no SDK
- One POST endpoint
Live template preview
Lead magnet / download
First name *Jane
Work email *jane@company.com
CompanyAcme Inc
What's your role?Founder / CEO
Send
Pick your lead magnet form — one click to use it
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
Best matchUse this template
Lead magnet / download
First name *Jane
Work email *jane@company.com
CompanyAcme Inc
+ 1 more fields in the builder
Send
Newsletter signup
Your email *you@example.com
Send
Waitlist
Email *you@example.com
NameOptional
How did you hear about us?Twitter
Send
No backend code
No server, API route, or SDK — your Lead Magnet Form posts straight to one endpoint.
Straight to your inbox
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
Copy-paste ready
It's plain HTML you own — paste the Lead Magnet Form snippet, swap in your access key, and ship.
Copy and ship
Your Lead Magnet Form, ready to paste.
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New lead magnet download">
<label for="name">First name *</label>
<input id="name" type="text" name="name" placeholder="Jane" required>
<label for="email">Work email *</label>
<input id="email" type="email" name="email" placeholder="jane@company.com" required>
<label for="company">Company</label>
<input id="company" type="text" name="company" placeholder="Acme Inc">
<label for="role">What's your role?</label>
<select id="role" name="role">
<option value="">Choose…</option>
<option>Founder / CEO</option>
<option>Engineer</option>
<option>Designer</option>
<option>Marketer</option>
<option>Product manager</option>
<option>Other</option>
</select>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
How to add a Lead Magnet Form to your site.
To add a Lead Magnet Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Step 2-3: qualify role / team
One or two questions on role and team size. Optional but most users complete because they're invested. Each answer becomes a tag in the ESP for downstream segmentation.
Deliver the magnet
Auto-respond with the PDF link (or redirect to a thank-you page that auto-downloads). Webhook to ConvertKit / HubSpot / Mailchimp into a 'lead-magnet:[topic]' audience for the nurture sequence.
What's included
What's in this Lead Magnet Form template?
Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream. Multi-step (Typeform-style) · webhooks into ConvertKit / HubSpot / Mailchimp.
- Lead magnet / download — 4 ready-made fields
- HTML, JS, React, PHP, and cURL outputs
- One POST endpoint, no SDK — honeypot and classifier, no CAPTCHA
Where submissions go
Where do your Lead Magnet Form submissions go?
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.
- Reply-to wired to the visitor's email — reply straight from your inbox
- Honeypot and spam classifier filter bots, no CAPTCHA friction
- Live dashboard, CSV export, and signed webhooks on paid plans
How SplitForms works
From form to workflow in 3 simple steps.
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.
Add your endpoint
Point your form to your unique SplitForms endpoint. That's it.
Receive submissions
We instantly capture and organize every submission in your inbox.
Route anywhere
Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.
No credit card required. Set up in under 60 seconds.
Connect & automate
Connect your favorite tools and automate everything
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js.
Trusted by indie teams and agencies shipping forms worldwide
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Testimonials
Loved by developers shipping at every scale.
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
“I onboarded our whole agency in an afternoon. The MCP integration meant Cursor literally dropped the form straight into our client repos for us.”
“The free plan gave me 500 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
“Leads land in Slack the second someone submits, and a copy goes to Google Sheets for the sales team. I wired both up in under ten minutes.”
“I run a static Hugo site on a five-dollar VPS. splitforms gave it a real contact form without me standing up a single server.”
Questions
Lead Magnet Form questions.
View all FAQsShould I redirect to the PDF or email it?
Email it. Redirects to a Drive / S3 link mean the user gets the PDF without confirming the email — and the email might be a typo or a temporary address. Email delivery confirms the address by requiring an open. Add a 'didn't get it?' resend button on the thank-you page for the rare typo case.
Can I integrate with ConvertKit / HubSpot / Mailchimp?
Yes — webhook the JSON into the ESP. ConvertKit's 'tags' map naturally to lead-magnet topics; HubSpot's 'lists' do the same. The nurture sequence triggers on tag-add and the topic-specific drip starts immediately. Most B2B teams use this exact pattern.
Is gating content GDPR-safe?
If you have EU visitors, the consent for marketing email needs to be explicit and unbundled — meaning a separate checkbox 'I want to receive emails about [topic]' that's not pre-checked and not bundled with 'I accept the download'. Bundled consent has been challenged in EU rulings; unbundled is the safe play.
How long should the lead magnet be?
A 5-10 page PDF outperforms a 50-page ebook for most B2B audiences — the user actually reads it. Templates, checklists, and swipe files (1-3 pages) convert highest of all because they're immediately usable. The size of the magnet matters less than the time-to-value the moment they open it.
Simple pricing
Start free. Scale when you need more.
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, and higher submission limits.
Free
$0
Free forever
For side projects and indie devs.
- 500 submissions / mo
- Unlimited forms
- Email notifications included
- Honeypot spam filtering
- Submissions dashboard
- MCP setup stays free
- No credit card required
Most Popular
Pro
$5/ month
was $15 · save 67% · new-user price
For agencies and growing products.
- 5,000 submissions / mo
- Unlimited forms
- Every paid feature included
- Priority support (under 4hr)
- 10× free submission volume
- Cancel anytime
Pre-launch · founders pricing locked in
3-Year
$59/ 36 months
was $99 · save 40% · new-user price
Pay $59. 3 years sorted.
- 15,000 submissions / mo
- Unlimited forms
- Everything in Pro
- Renews every 3 years
- Long-term discount
- Priority support included
- Vote on the roadmap
No credit card required on Free • Cancel anytime