Capture firmographic data
Required: name, work email, company, role, team size, use case (1-3 sentences). Optional: current tools, timeline, budget range.
Form template · Demo request
Demo requests are the highest-intent leads a SaaS gets. The form qualifies on company size and use case so the AE walks into the demo prepared, not improvising.
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
No server, API route, or SDK — your Demo Request Form posts straight to one endpoint.
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
It's plain HTML you own — paste the Demo Request Form snippet, swap in your access key, and ship.
Copy and ship
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New demo request">
<label for="name">Full name *</label>
<input id="name" type="text" name="name" placeholder="Hans Becker" required>
<label for="work_email">Work email *</label>
<input id="work_email" type="email" name="work_email" placeholder="hans@company.com" required>
<label for="phone">Phone</label>
<input id="phone" type="tel" name="phone" placeholder="+1 415 555 0142">
<label for="company">Company *</label>
<input id="company" type="text" name="company" placeholder="Kraft GmbH" required>
<label for="role">Your role *</label>
<select id="role" name="role" required>
<option value="">Choose…</option>
<option>Founder / CEO</option>
<option>Engineering</option>
<option>Product</option>
<option>Marketing</option>
<option>Sales</option>
<option>Operations</option>
<option>Other</option>
</select>
<label for="team_size">Team size *</label>
<select id="team_size" name="team_size" required>
<option value="">Choose…</option>
<option>1–10</option>
<option>11–50</option>
<option>51–250</option>
<option>250+</option>
</select>
<label for="use_case">What are you trying to solve? *</label>
<textarea id="use_case" name="use_case" placeholder="Replacing Formspree across 14 client sites." required></textarea>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
To add a Demo Request Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Required: name, work email, company, role, team size, use case (1-3 sentences). Optional: current tools, timeline, budget range.
Webhook branches on company size and role — ICP-fit leads (e.g. 50+ team, ops/eng decision-maker) book the AE calendar instantly via Chili Piper / Calendly. Off-ICP get nurtured via email instead of burning AE time.
Webhook to HubSpot / Salesforce / Close / Pipedrive with all qualifying fields prefilled. AE arrives at the demo prepared with the prospect's stack and use case in their notes.
What's included
Demo requests cost the SaaS team real money — an AE spends 30-45 minutes on each call. Unqualified demos burn money. The form qualifies on company size, role, use case, current tools, and timeline. ICP-fit leads (right company size, right industry, right pain point) get the AE calendar slot; off-ICP get nurtured via email. The qualifying data also pre-loads the CRM so the AE walks in knowing the prospect's stack and use case — demo close rates climb 30-50% on prepared calls vs cold ones. Most B2B SaaS uses Calendly / Chili Piper for the booking step; the form is the gating layer in front of the calendar. Webhooks into HubSpot / Salesforce / Close · Chili Piper / Calendly routing.

Where submissions go
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

How SplitForms works
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.

Point your form to your unique SplitForms endpoint. That's it.

We instantly capture and organize every submission in your inbox.

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

No credit card required. Set up in under 60 seconds.
Connect & automate
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js.

Trusted by indie teams and agencies shipping forms worldwide
Testimonials
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
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“The free plan gave me 500 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
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Questions
Yes — block free email domains (gmail / yahoo / hotmail) on the email field. Free-email demos are 80% tire-kickers; work email is a basic ICP filter. Use a regex pattern or a real-time validator like ZeroBounce / Hunter to enforce.
Yes — Chili Piper natively pulls form data and routes to the right AE based on territory / industry / company size. Calendly for Sales Teams supports round-robin routing too. Webhook the qualified lead to the booker; the unqualified ones bypass the calendar.
Auto-respond with self-serve resources — a recorded demo, free trial signup, pricing page link, customer case studies. Add to a long-term nurture sequence. Don't burn AE time but don't lose the lead either.
Hidden honeypot plus splitforms' classifier catches obvious bots. For sophisticated B2B form-stuffers (link-building bots filling out contact forms), add Cloudflare Turnstile or hCaptcha as a second layer. Free email blocking also catches most.
Simple pricing
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, and higher submission limits.
Free forever
For side projects and indie devs.
For agencies and growing products.
Pay $59. 3 years sorted.
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