Step 1-2: capture focus and goals
Required: coaching focus area, top 1-2 goals for the next 6 months, what they've tried so far. Open-ended responses — coaches read these before the call to come in informed.
Form template · Free consultation
Coaches sell engagements — 3-month packages, 6-month containers, year-long retainers. The discovery form qualifies on goal clarity and budget so the consult call is actually a fit-check, not a sales pitch.
Every template is free and fully editable in the drag-drop builder — swap fields, colors, and the button label before you publish.
No server, API route, or SDK — your Business Coach Contact Form posts straight to one endpoint.
Every submission is emailed to you and saved to a searchable dashboard — spam filtered before it reaches you.
It's plain HTML you own — paste the Business Coach Contact Form snippet, swap in your access key, and ship.
Copy and ship
HTML by default — the same field set also renders as React, Next.js, PHP, and cURL in your dashboard. Every variant posts to the same /api/submit endpoint. Replace YOUR_ACCESS_KEY with the key from your dashboard; that's the only edit.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
<input type="hidden" name="subject" value="New consultation request">
<label for="name">Full name *</label>
<input id="name" type="text" name="name" placeholder="Tomás López" required>
<label for="email">Email *</label>
<input id="email" type="email" name="email" placeholder="tomas@example.com" required>
<label for="phone">Phone *</label>
<input id="phone" type="tel" name="phone" placeholder="+1 555 0184" required>
<label for="topic">Topic *</label>
<select id="topic" name="topic" required>
<option value="">Choose…</option>
<option>General inquiry</option>
<option>Strategy</option>
<option>Financial planning</option>
<option>Legal advice</option>
<option>Other</option>
</select>
<label for="details">What do you need help with? *</label>
<textarea id="details" name="details" placeholder="Be specific so we can match you with the right advisor." required></textarea>
<!-- honeypot — bots fill every field -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
<button type="submit">Send</button>
</form><p class="splitforms-attribution" style="margin-top:12px;font-size:11px;color:#888;text-align:right">
Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="sponsored noopener">splitforms</a>
</p>How to add it
To add a Business Coach Contact Form to your site you need three things: a free splitforms access key, the HTML snippet above, and your key pasted into it. No backend, database, or CAPTCHA library — the form posts to one URL and every submission lands in your inbox and dashboard.
Required: coaching focus area, top 1-2 goals for the next 6 months, what they've tried so far. Open-ended responses — coaches read these before the call to come in informed.
Package options ($1.5-3k / $3-7k / $7-15k / $15k+). Below-floor budgets get a 'here's a self-guided course' auto-response instead of the consult slot. Filters tire-kickers without insulting them.
Auto-respond with a Calendly / Practice / SavvyCal link for a 30-45 min discovery call. Free, but qualified — the prospect already invested 3-5 minutes in the form, so they show up.
What's included
Coaching is a $20B industry that runs on trust and packages. Life / business / executive / career coaches sell 3-month packages ($1.5-5k), 6-month containers ($5-15k), and year-long retainers ($15-50k+). The free discovery call is the conversion event — but unqualified discovery calls drain the coach's bandwidth fast. The multi-step discovery form filters: coaching focus (career transition / leadership / life direction / business growth), current top challenge, what they've tried, package interest, and budget range. ICF-credentialed coaches (Associate / Professional / Master) also use the form to confirm the prospect is ready for paid coaching vs needing therapy referral first. Multi-step (Typeform-style) · webhooks into Practice / Paperbell / HoneyBook.

Where submissions go
Reply-to is wired to the visitor's email, so one tap on Reply answers them directly — while the built-in honeypot and spam classifier filter out bots before they reach you. Every submission is emailed to your inbox and can forward to a webhook or Slack the moment a visitor hits send.

How SplitForms works
Connect your form, collect every submission, and send data where it needs to go — without building backend infrastructure.

Point your form to your unique SplitForms endpoint. That's it.

We instantly capture and organize every submission in your inbox.

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

No credit card required. Set up in under 60 seconds.
Connect & automate
SplitForms works with the destinations you route to and the platforms you build on — from Slack and Sheets to WordPress, Shopify, and Next.js.

Trusted by indie teams and agencies shipping forms worldwide
Testimonials
40 quotes on record — from indie hacks to agency migrations.
“I replaced a Lambda + DynamoDB + SES contact form with six lines of HTML. It took eleven minutes, and the dashboard is better than what I was going to build.”
“We migrated 14 client sites off Formspree in a single weekend. The price is a third of what we paid, the API is more honest, and the spam filter actually works.”
“The webhook payload is signed, idempotent, and well-shaped. It reads like code from a competent team, not a CRUD app held together with duct tape.”
“I stopped reaching for Typeform on small marketing sites. splitforms covers 90% of the use case at none of the bloat.”
“I onboarded our whole agency in an afternoon. The MCP integration meant Cursor literally dropped the form straight into our client repos for us.”
“The free plan gave me 500 submissions before I paid a cent, and Pro is five dollars a month. I've spent more on coffee deciding which backend to use.”
“Spam went from forty junk entries a day to zero, with no reCAPTCHA puzzle ruining the form. The honeypot and time-trap just quietly do their job.”
“Point the form action at one endpoint and you're done. No SDK, no client library, no build step. This is how a form backend should feel.”
“Leads land in Slack the second someone submits, and a copy goes to Google Sheets for the sales team. I wired both up in under ten minutes.”
“I run a static Hugo site on a five-dollar VPS. splitforms gave it a real contact form without me standing up a single server.”
Questions
No, coaching is forward-focused (goals, action plans) vs therapy's clinical (diagnosis, treatment of mental-health conditions). Add a disclaimer: 'coaching is not a substitute for therapy. If you're working through trauma, depression, or anxiety, a licensed therapist is a better fit.' ICF ethics require that distinction; it also protects you from scope-of-practice issues.
Yes — webhook the JSON. Practice (purpose-built for coaches) and Paperbell both accept inbound leads natively. HoneyBook and CoachAccountable accept via Zapier. Lead lands as a prospect ready for the discovery booking and (if it converts) the contract / package payment.
Free is industry standard for the first 20-30 min — the call sells the package, not coaches the prospect. Paid 'sample sessions' ($75-200) work for established coaches with high inbound demand. Multi-step form filtering means the free calls are mostly qualified, so paid sample sessions become unnecessary friction for most.
ACC / PCC / MCC credentials add credibility for executive / corporate coaching where the buyer (HR / L&D) recognises the framework. For consumer coaching (life / career), credentials matter less than testimonials and outcomes. Form copy should mention credentials when targeting corporate; lead with outcomes when targeting consumer.
Simple pricing
Choose a plan that fits your workflow — from a free form endpoint to full automations, exports, and higher submission limits.
Free forever
For side projects and indie devs.
For agencies and growing products.
Pay $59. 3 years sorted.
No credit card required on Free • Cancel anytime