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LEAD CAPTURE · CONTACT FORM TEMPLATE

Business Coach Discovery Form (Life / Executive / Business Coach)

Coaches sell engagements — 3-month packages, 6-month containers, year-long retainers. The discovery form qualifies on goal clarity and budget so the consult call is actually a fit-check, not a sales pitch.

1,000/mo free·no card·works on any host
form.htmlhtml31 lines
01<form action="https://splitforms.com/api/submit" method="POST">
02 <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03 <input type="hidden" name="subject" value="New consultation request">
04
05 <label for="name">Full name *</label>
06 <input id="name" type="text" name="name" placeholder="Tomás López" required>
07 <label for="email">Email *</label>
08 <input id="email" type="email" name="email" placeholder="tomas@example.com" required>
09 <label for="phone">Phone *</label>
10 <input id="phone" type="tel" name="phone" placeholder="+1 555 0184" required>
11 <label for="topic">Topic *</label>
12 <select id="topic" name="topic" required>
13 <option value="">Choose…</option>
14 <option>General inquiry</option>
15 <option>Strategy</option>
16 <option>Financial planning</option>
17 <option>Legal advice</option>
18 <option>Other</option>
19 </select>
20 <label for="details">What do you need help with? *</label>
21 <textarea id="details" name="details" placeholder="Be specific so we can match you with the right advisor." required></textarea>
22
23 <!-- honeypot — bots fill every field -->
24 <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
25
26 <button type="submit">Send</button>
27</form>
28
29<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
30 Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
31</p>
1,000
submissions / mo, free
5
fields, ready to ship
5
code outputs
60s
from copy to inbox
Business Coach Discovery Form (Life / Executive / Business Coach) — example splitforms template with submissions inbox
§ 01Why it mattersthe qualifying-fields argument

Coaching is a $20B industry that runs on trust and packages. Life / business / executive / career coaches sell 3-month packages ($1.5-5k), 6-month containers ($5-15k), and year-long retainers ($15-50k+). The free discovery call is the conversion event — but unqualified discovery calls drain the coach's bandwidth fast. The multi-step discovery form filters: coaching focus (career transition / leadership / life direction / business growth), current top challenge, what they've tried, package interest, and budget range. ICF-credentialed coaches (Associate / Professional / Master) also use the form to confirm the prospect is ready for paid coaching vs needing therapy referral first.

Multi-step (Typeform-style) · webhooks into Practice / Paperbell / HoneyBook.
✦ at a glance
  • Free consultation · 5 fields
  • HTML, JS, React, PHP, cURL outputs
  • One POST endpoint, no SDK
  • Honeypot + classifier, no CAPTCHA
§ 02Live previewinteractive · sandboxed · no key required

See exactly what your visitors see — and you’ll receive.

Left: the rendered form, fully interactive in a sandboxed iframe. Right: the email and dashboard view that lands the moment a visitor submits.

preview · business-coach-contact-formlocalhost:3000
✦ what you’ll see in your inbox

Every submission becomes an email plus a dashboard row. The fields below are the exact payload your form will send. Reply-to is wired to the visitor’s email so hitting reply goes back to them.

dashboard · new submission14ms · 200 OK
SUBJECT · New consultation request
Full name
Maya Iyer
Email
maya@studio71.co
Phone
+1 415 555 0142
Topic
General inquiry
What do you need help with?
Loved your last open house in Hayes — looking for similar with parking. Pre-approved through Wells Fargo.

Iframe is sandboxed — submit doesn’t actually fire. Get your access key to wire it up live.

§ 03Three steps3 steps · ~60 seconds

Generate, embed, receive.

Three actions stand between you and your first lead. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Step 1-2: capture focus and goals

Required: coaching focus area, top 1-2 goals for the next 6 months, what they've tried so far. Open-ended responses — coaches read these before the call to come in informed.

Create your form
key=sk_live_••••••••
STEP 02EMBED

Step 3: qualify on package interest

Package options ($1.5-3k / $3-7k / $7-15k / $15k+). Below-floor budgets get a 'here's a self-guided course' auto-response instead of the consult slot. Filters tire-kickers without insulting them.

snippethtml
<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>
STEP 03RECEIVE

Step 4: book the discovery

Auto-respond with a Calendly / Practice / SavvyCal link for a 30-45 min discovery call. Free, but qualified — the prospect already invested 3-5 minutes in the form, so they show up.

inbox · 1 newjust now
FROM contact@yoursite.com
New consultation request
Maya Iyer maya@studio71.co
Loved your last open house in Hayes — looking for similar with parking. Pre-approved through Wells Fargo.
§ 04Copy & ship5 languages · same endpoint

Five outputs. One backend.

HTML by default. Click open the language you ship in — every variant POSTs to the same /api/submit endpoint.

01HTMLform.html31 lines
<form action="https://splitforms.com/api/submit" method="POST">
  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
  <input type="hidden" name="subject" value="New consultation request">

  <label for="name">Full name *</label>
  <input id="name" type="text" name="name" placeholder="Tomás López" required>
  <label for="email">Email *</label>
  <input id="email" type="email" name="email" placeholder="tomas@example.com" required>
  <label for="phone">Phone *</label>
  <input id="phone" type="tel" name="phone" placeholder="+1 555 0184" required>
  <label for="topic">Topic *</label>
  <select id="topic" name="topic" required>
    <option value="">Choose…</option>
    <option>General inquiry</option>
    <option>Strategy</option>
    <option>Financial planning</option>
    <option>Legal advice</option>
    <option>Other</option>
  </select>
  <label for="details">What do you need help with? *</label>
  <textarea id="details" name="details" placeholder="Be specific so we can match you with the right advisor." required></textarea>

  <!-- honeypot — bots fill every field -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">

  <button type="submit">Send</button>
</form>

<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
  Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
</p>
02JavaScriptform.js47 lines
<form id="lf-form">
  <label for="name">Full name *</label>
  <input id="name" type="text" name="name" placeholder="Tomás López" required>
  <label for="email">Email *</label>
  <input id="email" type="email" name="email" placeholder="tomas@example.com" required>
  <label for="phone">Phone *</label>
  <input id="phone" type="tel" name="phone" placeholder="+1 555 0184" required>
  <label for="topic">Topic *</label>
  <select id="topic" name="topic" required>
    <option value="">Choose…</option>
    <option>General inquiry</option>
    <option>Strategy</option>
    <option>Financial planning</option>
    <option>Legal advice</option>
    <option>Other</option>
  </select>
  <label for="details">What do you need help with? *</label>
  <textarea id="details" name="details" placeholder="Be specific so we can match you with the right advisor." required></textarea>
  <button type="submit">Send</button>
</form>

<p style="margin-top:12px;font-size:11px;color:#888;text-align:right">
  Powered by <a href="https://splitforms.com" style="color:#888;text-decoration:none" target="_blank" rel="noopener">splitforms</a>
</p>

<script>
  document.getElementById('lf-form').addEventListener('submit', async (e) => {
    e.preventDefault();
    const data = new FormData(e.target);
    data.set('access_key', 'YOUR_ACCESS_KEY');
    data.set('subject', 'New consultation request');

    const res = await fetch('https://splitforms.com/api/submit', {
      method: 'POST',
      body: data,
      headers: { Accept: 'application/json' },
    });

    const json = await res.json();
    if (json.success) {
      e.target.reset();
      alert('Sent!');
    } else {
      alert('Error: ' + (json.message || 'Try again'));
    }
  });
</script>
03React / Next.jsForm.tsx62 lines
'use client';

import { useState, type FormEvent } from 'react';

export default function ConsultationForm() {
  const [status, setStatus] = useState<'idle' | 'sending' | 'sent' | 'error'>('idle');

  async function onSubmit(e: FormEvent<HTMLFormElement>) {
    e.preventDefault();
    setStatus('sending');

    const data = new FormData(e.currentTarget);
    data.set('access_key', 'YOUR_ACCESS_KEY');
    data.set('subject', 'New consultation request');

    const res = await fetch('https://splitforms.com/api/submit', {
      method: 'POST',
      body: data,
      headers: { Accept: 'application/json' },
    });

    const json = await res.json();
    setStatus(json.success ? 'sent' : 'error');
    if (json.success) e.currentTarget.reset();
  }

  if (status === 'sent') return <p>Thanks — we&rsquo;ll be in touch.</p>;

  return (
    <>
    <form onSubmit={onSubmit}>
      <label htmlFor="name">Full name *</label>
      <input id="name" type="text" name="name" placeholder="Tomás López" required />
      <label htmlFor="email">Email *</label>
      <input id="email" type="email" name="email" placeholder="tomas@example.com" required />
      <label htmlFor="phone">Phone *</label>
      <input id="phone" type="tel" name="phone" placeholder="+1 555 0184" required />
      <label htmlFor="topic">Topic *</label>
      <select id="topic" name="topic" required>
        <option value="">Choose…</option>
        <option>General inquiry</option>
        <option>Strategy</option>
        <option>Financial planning</option>
        <option>Legal advice</option>
        <option>Other</option>
      </select>
      <label htmlFor="details">What do you need help with? *</label>
      <textarea id="details" name="details" placeholder="Be specific so we can match you with the right advisor." required />

      <button type="submit" disabled={status === 'sending'}>
        {status === 'sending' ? 'Sending…' : 'Send'}
      </button>

      {status === 'error' && <p>Something went wrong. Try again.</p>}
    </form>

      <p style={{ marginTop: 12, fontSize: 11, color: '#888', textAlign: 'right' }}>
        Powered by <a href="https://splitforms.com" target="_blank" rel="noopener" style={{ color: '#888', textDecoration: 'none' }}>splitforms</a>
      </p>
    </>
  );
}
04PHPsubmit.php28 lines
<?php
// Drop into a PHP page. Receives a form POST and proxies it to splitforms.com.
// Useful when you want to add server-side validation or rate limiting.

if ($_SERVER['REQUEST_METHOD'] === 'POST') {
    $allowed = ['name', 'email', 'phone', 'topic', 'details'];
    $payload = ['access_key' => 'YOUR_ACCESS_KEY'];
    $payload['subject'] = 'New consultation request';

    foreach ($allowed as $f) {
        if (isset($_POST[$f])) $payload[$f] = $_POST[$f];
    }

    $ch = curl_init('https://splitforms.com/api/submit');
    curl_setopt($ch, CURLOPT_POST, true);
    curl_setopt($ch, CURLOPT_POSTFIELDS, http_build_query($payload));
    curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
    curl_setopt($ch, CURLOPT_HTTPHEADER, ['Accept: application/json']);
    $response = curl_exec($ch);
    $status   = curl_getinfo($ch, CURLINFO_HTTP_CODE);
    curl_close($ch);

    header('Content-Type: application/json');
    http_response_code($status);
    echo $response;
    exit;
}
?>
05cURLtest.sh9 lines
curl -X POST https://splitforms.com/api/submit \
  -H "Accept: application/json" \
  -d "access_key=YOUR_ACCESS_KEY" \
  -d "subject=New consultation request" \
  -d "name=Jane Builder" \
  -d "email=jane@example.com" \
  -d "phone=+15555555555" \
  -d "topic=General inquiry" \
  -d "details=Hello from cURL" 

Replace YOUR_ACCESS_KEY with the key from your dashboard. That’s the only edit.

§ 06FAQ4 answered

Things people ask before they ship.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Is coaching the same as therapy — should I add a disclaimer?
No, coaching is forward-focused (goals, action plans) vs therapy's clinical (diagnosis, treatment of mental-health conditions). Add a disclaimer: 'coaching is not a substitute for therapy. If you're working through trauma, depression, or anxiety, a licensed therapist is a better fit.' ICF ethics require that distinction; it also protects you from scope-of-practice issues.
02Can I integrate with Practice / HoneyBook / Paperbell / CoachAccountable?
Yes — webhook the JSON. Practice (purpose-built for coaches) and Paperbell both accept inbound leads natively. HoneyBook and CoachAccountable accept via Zapier. Lead lands as a prospect ready for the discovery booking and (if it converts) the contract / package payment.
03Should the discovery call be free or paid?
Free is industry standard for the first 20-30 min — the call sells the package, not coaches the prospect. Paid 'sample sessions' ($75-200) work for established coaches with high inbound demand. Multi-step form filtering means the free calls are mostly qualified, so paid sample sessions become unnecessary friction for most.
04What about ICF credentialing — does it convert?
ACC / PCC / MCC credentials add credibility for executive / corporate coaching where the buyer (HR / L&D) recognises the framework. For consumer coaching (life / career), credentials matter less than testimonials and outcomes. Form copy should mention credentials when targeting corporate; lead with outcomes when targeting consumer.
✻ ✻ ✻

Ship your business coach discovery form (life / executive / business coach) in 60 seconds.

1,000 free submissions per month. No credit card. Copy the snippet, paste your access key, watch leads land in your inbox.

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v0.1 · founders pricing locked in · early access open