LEAD MAGNET DOWNLOAD · HTML

Lead Magnet Download for HTML

Email-gated download form for ebooks, PDFs, checklists, and templates. Free for 1,000 submissions per month — no backend, no SDK, no plugin.

Get free access key Copy the code

1,000/mo free·no card·drop-in for HTML

form.htmlhtml26 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>

1,000

submissions / mo, free

fields, ready to ship

code outputs

60s

from copy to inbox

§ 00Quick answerHTML · marketing

Yes — this is the shortest safe path for HTML.

Use the HTML snippet on this page, keep the lead magnet download fields visible in your HTML UI, and let splitforms handle delivery, spam filtering, storage, and webhooks.

best implementation

Paste the HTML version, then replace YOUR_ACCESS_KEY.

The posted payload contains first name, work email, company, what's your role?. Required fields are first name and work email.

native html reality

Plain HTML has no built-in way to deliver a form submission anywhere — the spec only covers serializing fields and either GETting or POSTing them to whatever URL you put in action.

use case fit

Ungated content gets read; gated content builds your list. The lead-magnet form trades the PDF for an email plus 1-2 qualifying questions, so the nurture sequence segments by intent.

§ 01Lead Magnet Download × HTMLwhy this combination, in 80 words

Built for HTML developers who hate operating a backend.

Splitforms is the form-to-email API for HTML sites. One POST endpoint, no SDK, no plugin — drop the lead magnet download into a page and ship.

Splitforms is the form-to-email API for HTML sites. One POST endpoint, spam filtering, signed webhooks, file uploads, a real dashboard — drop-in, no server, no PHP. Free for 1,000 submissions per month, $5/mo Pro for 5,000, $59 for 4 years if you hate recurring SaaS bills.

✦ what you get on the free plan

✓1,000 form submissions per month
✓Unlimited forms — one key, many pages
✓Spam protection (honeypot + classifier)
✓Webhooks: Slack, Discord, WhatsApp, custom
✓CSV export of all submissions
✓Email notifications (CC and BCC on Pro)

§ 02Copy-paste codeHTML · 26 lines

Drop into any HTML project.

Replace YOUR_ACCESS_KEY with your splitforms key, paste into a HTML page, and ship. No build-time integration required.

form.htmlhtml26 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>

§ 03Setup3 steps · 60 seconds · zero config

Generate, embed, receive.

Three actions stand between you and your first lead magnet download submission. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Generate a free splitforms key

Create your form

key=sk_live_••••••••

STEP 02EMBED

Paste the lead magnet download into your HTML project

Drop the form snippet into a HTML page, component, or layout. Replace YOUR_ACCESS_KEY with the key from your dashboard. The form action is a hard-coded URL — no env vars or build-time wiring needed.

snippethtml

<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>

STEP 03RECEIVE

Receive submissions

Email arrives within seconds. Webhook fires in parallel. Dashboard updates live. CSV export, Slack/Discord forwarding, BCC to your team — all included free.

inbox · 1 newjust now

FROM contact@yoursite.com

New lead magnet download

Maya Iyer maya@studio71.co

Loved the demo — quick question about pricing on the 4-year plan. Are usage limits per project or account-wide?

§ 03bLead Magnet Download Form (Ebook / PDF / Checklist Gate)template-specific playbook

The reason this lead magnet download exists.

Multi-step (Typeform-style) · webhooks into ConvertKit / HubSpot / Mailchimp.

why it matters

Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream.

route the submission

Step 1: capture email

Single email field — frictionless step 1. Once the email is in, momentum carries through later qualifying questions.

Step 2-3: qualify role / team

One or two questions on role and team size. Optional but most users complete because they're invested. Each answer becomes a tag in the ESP for downstream segmentation.

Deliver the magnet

Auto-respond with the PDF link (or redirect to a thank-you page that auto-downloads). Webhook to ConvertKit / HubSpot / Mailchimp into a 'lead-magnet:[topic]' audience for the nurture sequence.

§ 03cHTML production notesnative path · deploy · gotchas

What changes when this lead magnet download lives in HTML.

These notes come from the HTML platform registry and are rendered on this template page so crawlers see the framework-specific answer without opening a separate guide.

without splitforms

Plain HTML has no built-in way to deliver a form submission anywhere — the spec only covers serializing fields and either GETting or POSTing them to whatever URL you put in action. Without a backend, the historical fallback is mailto: links (broken on Gmail, Outlook web, and most mobile devices) or PHP on shared hosts (extinct on S3, GitHub Pages, Cloudflare Pages, Netlify-static). That's the gap splitforms fills: you keep using the same <form action method=POST> HTML you already wrote, and the action points at our endpoint instead of a server you'd otherwise have to operate.

deploy notes

Plain HTML deploys to anywhere that serves files: GitHub Pages, S3 + CloudFront, Cloudflare Pages, Netlify, Vercel, plain Apache/nginx, even Dropbox public folders (RIP). The form posts cross-origin from the browser to splitforms.com, so the host is irrelevant to delivery — but enforce HTTPS on your domain, otherwise the browser blocks the mixed-content POST. On GitHub Pages, toggle 'Enforce HTTPS' under Settings → Pages. On S3, terminate TLS at CloudFront. Lock the splitforms access key to your custom domain in the dashboard so a leaked key from View Source is inert elsewhere.

HTML gotcha

method="GET" turns your form into a URL query string

If you forget method="POST" (or omit it — GET is the HTML default), the browser appends form fields to the URL: ?name=Maya&email=…. Splitforms's endpoint returns 405 Method Not Allowed because it only accepts POST. Always specify the method explicitly.

HTML gotcha

Multiple inputs with the same `name` only send the last value

If you accidentally name two fields email, FormData posts both — but the splitforms dashboard shows the last one. For checkbox groups, use name="interests[]" or unique names per checkbox.

HTML gotcha

File inputs require enctype="multipart/form-data"

Standard forms submit as application/x-www-form-urlencoded, which can't carry binary file data. If you add <input type="file">, also add enctype="multipart/form-data" to the form tag — otherwise the file silently doesn't upload.

HTML gotcha

Hidden honeypot field needs to be invisible to bots' DOM parsers

style="display:none" is what splitforms uses, but some sophisticated bots ignore display:none. Stack defenses: display:none + tabindex="-1" + aria-hidden="true" + an off-screen label. Splitforms's classifier catches the rest.

PATTERN A

Pattern A — pure HTML with redirect-on-success

The simplest possible setup: zero JavaScript, full graceful degradation, the browser handles the round-trip. Splitforms 302s to your redirect URL on success, so users always land on a thank-you page even with JavaScript disabled or a flaky network. Use the same wiring for the lead magnet download fields on this page.

pattern-a.htmlhtml9 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
03  <input type="hidden" name="redirect"   value="https://yoursite.com/thanks.html" />
04  <input name="name"  required />
05  <input name="email" type="email" required />
06  <textarea name="message" required></textarea>
07  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" />
08  <button type="submit">Send</button>
09</form>

PATTERN B

Pattern B — HTML with progressive-enhancement fetch

Same HTML, plus a tiny inline <script> that intercepts the submit, posts via fetch, and renders inline status — without a framework. Falls back to native form behaviour if JS fails to load. Use the same wiring for the lead magnet download fields on this page.

pattern-b.htmlhtml14 lines

01<form id="cf" action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
03  <input name="email" type="email" required />
04  <textarea name="message" required></textarea>
05  <button type="submit">Send</button>
06  <p id="msg" aria-live="polite"></p>
07</form>
08<script>
09  document.getElementById("cf").addEventListener("submit", async (e) => {
10    e.preventDefault();
11    const r = await fetch(e.target.action, { method: "POST", body: new FormData(e.target) });
12    document.getElementById("msg").textContent = (await r.json()).success ? "Thanks!" : "Try again";
13  });
14</script>

§ 04Field-by-field rundown4 fields · names you POST

What every field actually does.

Each field below ships in the lead magnet download template — rename, remove, or add your own. Splitforms accepts any name you POST.

nameREQUIRED

TEXT

First name

Greeting + dashboard label so submissions don't all read 'anonymous'.

placeholder · Jane

emailREQUIRED

Work email

Reply-to address — splitforms wires this so hitting reply goes back to the sender.

placeholder · jane@company.com

company

TEXT

Company

Lets you sort enterprise vs SMB inquiries before you reply.

placeholder · Acme Inc

role

SELECT

What's your role?

Buyer-persona signal — IC vs decision-maker changes the follow-up cadence.

Founder / CEOEngineerDesignerMarketerProduct managerOther

§ 05Lead Magnet Download on other frameworks4 frameworks · same backend

One backend. Every framework.

The same lead magnet download template works on every framework splitforms supports. Pick yours.

§ 06Questions9 answered

Lead Magnet Download on HTML — FAQ.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Does this lead magnet download work on HTML?

Yes. The form is plain HTML with a single POST endpoint, so it runs on any HTML site without server-side code, plugins, or SDKs. Drop the snippet into a HTML page or component and submissions land in your inbox via splitforms.com.

02How much does the lead magnet download cost on HTML?

Free for 1,000 submissions per month — no credit card, no trial. Pro is $5/mo for 5,000 submissions, and there's a one-time $59 4-year plan (15,000 submissions/mo for 48 months). The same pricing applies regardless of which framework hosts the form.

03Can I customize the fields?

Yes. The template ships with sensible defaults (first name, work email, company, what's your role?…) — add, remove, or rename any of them. Splitforms accepts whatever fields you POST.

04How does spam protection work on the lead magnet download?

A hidden honeypot field catches dumb bots, and a tuned classifier scores the rest. You only see real submissions in your dashboard. No CAPTCHA, no friction for human users — and it works the same on HTML as on any other framework.

05Can I send the lead magnet download submissions to Slack or Discord?

Yes. Webhooks are free on every plan, with auto-formatted payloads for Slack, Discord, and WhatsApp (via CallMeBot). Or send raw signed JSON to any URL — Zapier, n8n, your own server. Configure in the splitforms dashboard.

06Will it work on a static HTML site?

Yes — the form posts directly to splitforms from the browser, so no server is involved. Works on Vercel, Netlify, GitHub Pages, Cloudflare Pages, S3, or any plain Apache host.

07Should I redirect to the PDF or email it?

Email it. Redirects to a Drive / S3 link mean the user gets the PDF without confirming the email — and the email might be a typo or a temporary address. Email delivery confirms the address by requiring an open. Add a 'didn't get it?' resend button on the thank-you page for the rare typo case.

08Can I integrate with ConvertKit / HubSpot / Mailchimp?

Yes — webhook the JSON into the ESP. ConvertKit's 'tags' map naturally to lead-magnet topics; HubSpot's 'lists' do the same. The nurture sequence triggers on tag-add and the topic-specific drip starts immediately. Most B2B teams use this exact pattern.

09Is gating content GDPR-safe?

If you have EU visitors, the consent for marketing email needs to be explicit and unbundled — meaning a separate checkbox 'I want to receive emails about [topic]' that's not pre-checked and not bundled with 'I accept the download'. Bundled consent has been challenged in EU rulings; unbundled is the safe play.

§ 07Comparisonvs Web3Forms · vs Formspree

splitforms vs everything else.

Same drop-in API. More free submissions, real webhooks on the free tier, MCP support no other backend has.

Feature	Web3Forms	Formspree	splitforms
Free monthly submissions	250	50	1,000
Custom fields beyond contact	Yes	Pro tier	Free
Webhooks (Slack / Discord)	Pro tier	Pro tier	Free, signed
AI / MCP submission inbox	No	No	Yes
Long-term plan (4-year flat)	—	—	$59 once

§ 08More templates for HTML5 adjacent patterns

Ship a lead magnet download on HTML in 60 seconds.

1,000 submissions per month, free forever. No credit card. Copy the snippet above and paste it into your HTML project.

Get free access key →Read the docs

v0.1 · founders pricing locked in · early access open

Lead Magnet Download for HTML

Yes — this is the shortest safe path for HTML.

Paste the HTML version, then replace YOUR_ACCESS_KEY.

Built for HTML developers who hate operating a backend.

Drop into any HTML project.

Generate, embed, receive.

Generate a free splitforms key

Paste the lead magnet download into your HTML project

Receive submissions

The reason this lead magnet download exists.

Step 1: capture email

Step 2-3: qualify role / team

Deliver the magnet

What changes when this lead magnet download lives in HTML.

method="GET" turns your form into a URL query string

Multiple inputs with the same `name` only send the last value

File inputs require enctype="multipart/form-data"

Hidden honeypot field needs to be invisible to bots' DOM parsers

Pattern A — pure HTML with redirect-on-success

Pattern B — HTML with progressive-enhancement fetch

What every field actually does.

First name

Work email

Company

What's your role?

One backend. Every framework.

Lead Magnet Download on HTML — FAQ.

splitforms vs everything else.

Other ready-to-ship HTML forms.

Ship a lead magnet download on HTML in 60 seconds.