DEMO REQUEST · HUGO

Demo Request for Hugo

B2B SaaS lead capture — qualifies company size, role, use case before the call. Free for 500 submissions per month — no backend, no SDK, no plugin.

Get free access key Copy the code

500/mo free·no card·drop-in for Hugo

form.htmlhtml39 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New demo request">
04 
05  <label for="name">Full name *</label>
06  <input id="name" type="text" name="name" placeholder="Hans Becker" required>
07  <label for="work_email">Work email *</label>
08  <input id="work_email" type="email" name="work_email" placeholder="hans@company.com" required>
09  <label for="phone">Phone</label>
10  <input id="phone" type="tel" name="phone" placeholder="+1 415 555 0142">
11  <label for="company">Company *</label>
12  <input id="company" type="text" name="company" placeholder="Kraft GmbH" required>
13  <label for="role">Your role *</label>
14  <select id="role" name="role" required>
15    <option value="">Choose…</option>
16    <option>Founder / CEO</option>
17    <option>Engineering</option>
18    <option>Product</option>
19    <option>Marketing</option>
20    <option>Sales</option>
21    <option>Operations</option>
22    <option>Other</option>
23  </select>
24  <label for="team_size">Team size *</label>
25  <select id="team_size" name="team_size" required>
26    <option value="">Choose…</option>
27    <option>1–10</option>
28    <option>11–50</option>
29    <option>51–250</option>
30    <option>250+</option>
31  </select>
32  <label for="use_case">What are you trying to solve? *</label>
33  <textarea id="use_case" name="use_case" placeholder="Replacing Formspree across 14 client sites." required></textarea>
34 
35  <!-- honeypot — bots fill every field -->
36  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
37 
38  <button type="submit">Send</button>
39</form>

500

submissions / mo, free

fields, ready to ship

code outputs

60s

from copy to inbox

§ 00Hugo + Demo Requestplatform-specific integration guide

Why Hugo developers choose splitforms for demo request

Hugo's build speed is legendary, but Hugo sites are static HTML — there's no built-in mechanism to process form submissions. The traditional workaround is Netlify Forms (100 subs/month free) or a third-party API. The demo request on this page posts directly from the browser to splitforms with zero Hugo configuration. It works in Hugo themes, shortcodes, and partial templates — just paste the HTML. Because Hugo's output is plain HTML, the form works on any host without a server-side component.

§ 00Quick answerHTML · lead capture

Yes — this is the shortest safe path for Hugo.

Use the HTML snippet on this page, keep the demo request fields visible in your Hugo UI, and let splitforms handle delivery, spam filtering, storage, and webhooks.

best implementation

Paste the HTML version, then replace YOUR_ACCESS_KEY.

The posted payload contains full name, work email, phone, company, your role, team size, what are you trying to solve?. Required fields are full name, work email, company, your role, team size and what are you trying to solve?.

native hugo reality

Hugo is a static site generator — there's no runtime, no /server/api, no way to handle a form POST without an external service.

use case fit

Demo requests are the highest-intent leads a SaaS gets. The form qualifies on company size and use case so the AE walks into the demo prepared, not improvising.

§ 01Demo Request × Hugowhy this combination, in 80 words

Built for Hugo developers who hate operating a backend.

Splitforms is the form backend for Hugo sites. One POST endpoint, no SDK, no plugin — drop the demo request into a page and ship.

Splitforms is the form backend for Hugo sites. One POST endpoint, spam filtering, and a real dashboard — drop-in, no server, no PHP. Free for 500 dashboard submissions per month; Starter adds email, signed webhooks, exports, and retained uploads; Pro is $5/mo for 5,000.

✦ what you get on the free plan

✓500 form submissions per month
✓2 forms on Free; unlimited forms on Pro
✓Spam protection (honeypot + classifier)
✓Webhooks: Slack, Discord, WhatsApp, custom
✓CSV export of all submissions
✓Email notifications (CC and BCC on Pro)

§ 02Copy-paste codeHTML · 39 lines

Drop into any Hugo project.

Replace YOUR_ACCESS_KEY with your splitforms key, paste into a Hugo page, and ship. No build-time integration required.

form.htmlhtml39 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New demo request">
04 
05  <label for="name">Full name *</label>
06  <input id="name" type="text" name="name" placeholder="Hans Becker" required>
07  <label for="work_email">Work email *</label>
08  <input id="work_email" type="email" name="work_email" placeholder="hans@company.com" required>
09  <label for="phone">Phone</label>
10  <input id="phone" type="tel" name="phone" placeholder="+1 415 555 0142">
11  <label for="company">Company *</label>
12  <input id="company" type="text" name="company" placeholder="Kraft GmbH" required>
13  <label for="role">Your role *</label>
14  <select id="role" name="role" required>
15    <option value="">Choose…</option>
16    <option>Founder / CEO</option>
17    <option>Engineering</option>
18    <option>Product</option>
19    <option>Marketing</option>
20    <option>Sales</option>
21    <option>Operations</option>
22    <option>Other</option>
23  </select>
24  <label for="team_size">Team size *</label>
25  <select id="team_size" name="team_size" required>
26    <option value="">Choose…</option>
27    <option>1–10</option>
28    <option>11–50</option>
29    <option>51–250</option>
30    <option>250+</option>
31  </select>
32  <label for="use_case">What are you trying to solve? *</label>
33  <textarea id="use_case" name="use_case" placeholder="Replacing Formspree across 14 client sites." required></textarea>
34 
35  <!-- honeypot — bots fill every field -->
36  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
37 
38  <button type="submit">Send</button>
39</form>

§ 03Setup3 steps · 60 seconds · zero config

Generate, embed, receive.

Three actions stand between you and your first demo request submission. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Generate a free splitforms key

Create your form

key=sk_live_••••••••

STEP 02EMBED

Paste the demo request into your Hugo project

Drop the form snippet into a Hugo page, component, or layout. Replace YOUR_ACCESS_KEY with the key from your dashboard. The form action is a hard-coded URL — no env vars or build-time wiring needed.

snippethtml

<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>

STEP 03RECEIVE

Receive submissions

Dashboard updates live on Free. Starter adds email delivery, signed webhooks, CSV export, Slack/Discord forwarding, and BCC to your team.

inbox · 1 newjust now

FROM contact@yoursite.com

New demo request

Maya Iyer maya@studio71.co

Loved the demo — quick question about pricing on the 3-year plan. Are usage limits per project or account-wide?

§ 03bSaaS Demo Request Form (Sales Lead Capture)template-specific playbook

The reason this demo request exists.

Webhooks into HubSpot / Salesforce / Close · Chili Piper / Calendly routing.

why it matters

Demo requests cost the SaaS team real money — an AE spends 30-45 minutes on each call. Unqualified demos burn money. The form qualifies on company size, role, use case, current tools, and timeline. ICP-fit leads (right company size, right industry, right pain point) get the AE calendar slot; off-ICP get nurtured via email. The qualifying data also pre-loads the CRM so the AE walks in knowing the prospect's stack and use case — demo close rates climb 30-50% on prepared calls vs cold ones. Most B2B SaaS uses Calendly / Chili Piper for the booking step; the form is the gating layer in front of the calendar.

route the submission

Capture firmographic data

Required: name, work email, company, role, team size, use case (1-3 sentences). Optional: current tools, timeline, budget range.

Route by ICP fit

Webhook branches on company size and role — ICP-fit leads (e.g. 50+ team, ops/eng decision-maker) book the AE calendar instantly via Chili Piper / Calendly. Off-ICP get nurtured via email instead of burning AE time.

Push to CRM

Webhook to HubSpot / Salesforce / Close / Pipedrive with all qualifying fields prefilled. AE arrives at the demo prepared with the prospect's stack and use case in their notes.

§ 03cHugo production notesnative path · deploy · gotchas

What changes when this demo request lives in Hugo.

These notes come from the Hugo platform registry and are rendered on this template page so crawlers see the framework-specific answer without opening a separate guide.

without splitforms

Hugo is a static site generator — there's no runtime, no /server/api, no way to handle a form POST without an external service. The native paths are: (a) a Cloudflare Worker / Lambda / Cloud Run service handling POST /contact and emailing you (~4 hours of setup, ongoing operation), (b) Netlify Forms (Hugo-on-Netlify only, 100/mo free), or (c) a third-party form backend like Formspree, Basin, or Web3Forms. Hugo's templating shines for the form's HTML — {{ partial }}, {{ .Site.Params }} for the access key, {{< shortcode >}} for Markdown reuse — but the delivery layer is always external. Splitforms is the simplest external option that doesn't require a Cloud Run service.

deploy notes

Hugo deploys to any static host: Vercel, Netlify, Cloudflare Pages, GitHub Pages, S3, Surge, plain Apache/nginx. The form posts cross-origin so the host is irrelevant. Set splitformsKey in hugo.toml under [params] for private repos; for public repos, build with hugo --param splitformsKey=$SPLITFORMS_KEY and read it from CI env. Hugo's local dev server runs on localhost:1313 — add that to splitforms allowed-domains for testing or use a separate dev key. hugo --minify compresses HTML but doesn't touch attribute values — the form works under minification.

Hugo gotcha

Site.Params lookup is case-sensitive in some Hugo versions

If you set splitformsKey in hugo.toml under [params] but reference it as {{ .Site.Params.SplitformsKey }} in the template, recent Hugo versions still resolve it — but Hugo 0.110 and earlier don't. Use the exact case from your config file.

Hugo gotcha

Markdown content stripping eats inline form HTML

If you put a <form> directly in a Markdown content file, Goldmark's HTML sanitizer strips it. Either set markup.goldmark.renderer.unsafe = true in your config, or wrap the form in a shortcode (recommended): {{< contact-form >}}.

Hugo gotcha

absURL filter on the redirect URL adds a trailing slash you don't want

{{ "thanks/" | absURL }} produces https://yoursite.com/thanks/. Hugo's URL filter normalizes trailing slashes per your uglyURLs config — if your /thanks page lives at /thanks.html (uglyURLs=true), the redirect 404s. Hardcode the URL or set relURL consistently.

Hugo gotcha

Hugo modules / theme overrides require partial in your project, not the theme

If you copy contact-form.html into a vendored theme's layouts/partials/, your changes get overwritten on the next theme update. Always put custom partials in your project's own layouts/partials/ — Hugo's lookup chain prefers project over theme automatically.

PATTERN A

Pattern A — partial in `layouts/partials/contact-form.html`

Reusable partial called from any template with {{ partial "contact-form.html" . }}. Pulls the access key from Site.Params.splitformsKey. Project-level partials override theme partials automatically. Use the same wiring for the demo request fields on this page.

pattern-a.htmlhtml8 lines

01{{/* layouts/partials/contact-form.html */}}
02<form action="https://splitforms.com/api/submit" method="POST">
03  <input type="hidden" name="access_key" value="{{ .Site.Params.splitformsKey }}" />
04  <input type="hidden" name="redirect"   value="{{ "thanks/" | absURL }}" />
05  <input name="email" type="email" required />
06  <textarea name="message" required></textarea>
07  <button type="submit">Send</button>
08</form>

PATTERN B

Pattern B — shortcode usable from Markdown content

Save as layouts/shortcodes/contact-form.html. Now writers can drop {{< contact-form >}} (with optional redirect="…" arg) directly into any .md file. Eliminates the need to switch to template editing for one-off forms. Use the same wiring for the demo request fields on this page.

pattern-b.htmlhtml9 lines

01{{/* layouts/shortcodes/contact-form.html */}}
02{{- $redirect := .Get "redirect" | default "/thanks/" -}}
03<form action="https://splitforms.com/api/submit" method="POST">
04  <input type="hidden" name="access_key" value="{{ .Site.Params.splitformsKey }}" />
05  <input type="hidden" name="redirect"   value="{{ $redirect | absURL }}" />
06  <input name="email" type="email" required />
07  <textarea name="message" required></textarea>
08  <button type="submit">Send</button>
09</form>

§ 04Field-by-field rundown7 fields · names you POST

What every field actually does.

Each field below ships in the demo request template — rename, remove, or add your own. Splitforms accepts any name you POST.

nameREQUIRED

TEXT

Full name

Greeting + dashboard label so submissions don't all read 'anonymous'.

placeholder · Hans Becker

work_emailREQUIRED

Work email

Reply-to address — splitforms wires this so hitting reply goes back to the sender.

placeholder · hans@company.com

phone

PHONE

Phone

Faster qualification — phone leads convert ~3× higher than email-only on B2B forms.

placeholder · +1 415 555 0142

companyREQUIRED

TEXT

Company

Lets you sort enterprise vs SMB inquiries before you reply.

placeholder · Kraft GmbH

roleREQUIRED

SELECT

Your role

Buyer-persona signal — IC vs decision-maker changes the follow-up cadence.

Founder / CEOEngineeringProductMarketingSalesOperationsOther

team_sizeREQUIRED

SELECT

Team size

Sizing signal — ICP filter without a discovery call.

1–1011–5051–250250+

use_caseREQUIRED

TEXTAREA

What are you trying to solve?

Free-text input — no character limit, expands as the visitor types.

placeholder · Replacing Formspree across 14 client sites.

§ 05Demo Request on other frameworks21 frameworks · same backend

One backend. Every framework.

The same demo request template works on every framework splitforms supports. Pick yours.

§ 06Questions9 answered

Demo Request on Hugo — FAQ.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Does this demo request work on Hugo?

Yes. The form is plain HTML with a single POST endpoint, so it runs on any Hugo site without server-side code, plugins, or SDKs. Drop the snippet into a Hugo page or component and submissions land in your splitforms dashboard.

02How much does the demo request cost on Hugo?

Free for 500 submissions per month — no credit card, no trial. Pro is $5/mo for 5,000 submissions, and there's a one-time $59 3-year plan (15,000 submissions/mo for 36 months). The same pricing applies regardless of which framework hosts the form.

03Can I customize the fields?

Yes. The template ships with sensible defaults (full name, work email, phone, company…) — add, remove, or rename any of them. Splitforms accepts whatever fields you POST.

04How does spam protection work on the demo request?

A hidden honeypot field catches dumb bots, and a tuned classifier scores the rest. You only see real submissions in your dashboard. No CAPTCHA, no friction for human users — and it works the same on Hugo as on any other framework.

05Can I send the demo request submissions to Slack or Discord?

Yes. Webhooks are available on Starter and above, with auto-formatted payloads for Slack, Discord, and WhatsApp (via CallMeBot). Or send raw signed JSON to any URL — Zapier, n8n, your own server. Configure in the splitforms dashboard.

06Will it work on a static Hugo site?

Yes — the form posts directly to splitforms from the browser, so no server is involved. Works on Vercel, Netlify, GitHub Pages, Cloudflare Pages, S3, or any plain Apache host.

07Should I require a work email?

Yes — block free email domains (gmail / yahoo / hotmail) on the email field. Free-email demos are 80% tire-kickers; work email is a basic ICP filter. Use a regex pattern or a real-time validator like ZeroBounce / Hunter to enforce.

08Can I integrate with Chili Piper / Calendly?

Yes — Chili Piper natively pulls form data and routes to the right AE based on territory / industry / company size. Calendly for Sales Teams supports round-robin routing too. Webhook the qualified lead to the booker; the unqualified ones bypass the calendar.

09How do I handle off-ICP demo requests?

Auto-respond with self-serve resources — a recorded demo, free trial signup, pricing page link, customer case studies. Add to a long-term nurture sequence. Don't burn AE time but don't lose the lead either.

§ 07Comparisonvs Web3Forms · vs Formspree

splitforms vs everything else.

Same drop-in API. More free submissions, Starter signed webhooks, MCP support no other backend has.

Feature	Web3Forms	Formspree	splitforms
Free monthly submissions	250	50	500
Custom fields beyond contact	Yes	Pro tier	Free
Webhooks (Slack / Discord)	Pro tier	Pro tier	Free, signed
AI / MCP submission inbox	No	No	Yes
Long-term plan (3-year flat)	—	—	$59 every 3 years

§ 08More templates for Hugo5 adjacent patterns

Ship a demo request on Hugo in 60 seconds.

500 submissions per month, free forever. No credit card. Copy the snippet above and paste it into your Hugo project.

Get free access key →Read the docs

founders pricing locked in · early access open

Demo Request for Hugo

Why Hugo developers choose splitforms for demo request

Yes — this is the shortest safe path for Hugo.

Paste the HTML version, then replace YOUR_ACCESS_KEY.

Built for Hugo developers who hate operating a backend.

Drop into any Hugo project.

Generate, embed, receive.

Generate a free splitforms key

Paste the demo request into your Hugo project

Receive submissions

The reason this demo request exists.

Capture firmographic data

Route by ICP fit

Push to CRM

What changes when this demo request lives in Hugo.

Site.Params lookup is case-sensitive in some Hugo versions

Markdown content stripping eats inline form HTML

absURL filter on the redirect URL adds a trailing slash you don't want

Hugo modules / theme overrides require partial in your project, not the theme

Pattern A — partial in `layouts/partials/contact-form.html`

Pattern B — shortcode usable from Markdown content

What every field actually does.

Full name

Work email

Phone

Company

Your role

Team size

What are you trying to solve?

One backend. Every framework.

Demo Request on Hugo — FAQ.

splitforms vs everything else.

Other ready-to-ship Hugo forms.

Ship a demo request on Hugo in 60 seconds.