LEAD MAGNET DOWNLOAD · ELEVENTY

Lead Magnet Download for Eleventy

Email-gated download form for ebooks, PDFs, checklists, and templates. Free for 1,000 submissions per month — no backend, no SDK, no plugin.

Get free access key Copy the code

1,000/mo free·no card·drop-in for Eleventy

form.htmlhtml26 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>

1,000

submissions / mo, free

fields, ready to ship

code outputs

60s

from copy to inbox

§ 00Quick answerHTML · marketing

Yes — this is the shortest safe path for Eleventy.

Use the HTML snippet on this page, keep the lead magnet download fields visible in your Eleventy UI, and let splitforms handle delivery, spam filtering, storage, and webhooks.

best implementation

Paste the HTML version, then replace YOUR_ACCESS_KEY.

The posted payload contains first name, work email, company, what's your role?. Required fields are first name and work email.

native eleventy reality

Eleventy is a Node-based static site generator — it produces HTML at build time and ships nothing else.

use case fit

Ungated content gets read; gated content builds your list. The lead-magnet form trades the PDF for an email plus 1-2 qualifying questions, so the nurture sequence segments by intent.

§ 01Lead Magnet Download × Eleventywhy this combination, in 80 words

Built for Eleventy developers who hate operating a backend.

Splitforms is the form-to-email API for Eleventy sites. One POST endpoint, no SDK, no plugin — drop the lead magnet download into a page and ship.

Splitforms is the form-to-email API for Eleventy sites. One POST endpoint, spam filtering, signed webhooks, file uploads, a real dashboard — drop-in, no server, no PHP. Free for 1,000 submissions per month, $5/mo Pro for 5,000, $59 for 3 years if you hate recurring SaaS bills.

✦ what you get on the free plan

✓1,000 form submissions per month
✓Unlimited forms — one key, many pages
✓Spam protection (honeypot + classifier)
✓Webhooks: Slack, Discord, WhatsApp, custom
✓CSV export of all submissions
✓Email notifications (CC and BCC on Pro)

§ 02Copy-paste codeHTML · 26 lines

Drop into any Eleventy project.

Replace YOUR_ACCESS_KEY with your splitforms key, paste into a Eleventy page, and ship. No build-time integration required.

form.htmlhtml26 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>

§ 03Setup3 steps · 60 seconds · zero config

Generate, embed, receive.

Three actions stand between you and your first lead magnet download submission. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Generate a free splitforms key

Create your form

key=sk_live_••••••••

STEP 02EMBED

Paste the lead magnet download into your Eleventy project

Drop the form snippet into a Eleventy page, component, or layout. Replace YOUR_ACCESS_KEY with the key from your dashboard. The form action is a hard-coded URL — no env vars or build-time wiring needed.

snippethtml

<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>

STEP 03RECEIVE

Receive submissions

Email arrives within seconds. Webhook fires in parallel. Dashboard updates live. CSV export, Slack/Discord forwarding, BCC to your team — all included free.

inbox · 1 newjust now

FROM contact@yoursite.com

New lead magnet download

Maya Iyer maya@studio71.co

Loved the demo — quick question about pricing on the 3-year plan. Are usage limits per project or account-wide?

§ 03bLead Magnet Download Form (Ebook / PDF / Checklist Gate)template-specific playbook

The reason this lead magnet download exists.

Multi-step (Typeform-style) · webhooks into ConvertKit / HubSpot / Mailchimp.

why it matters

Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream.

route the submission

Step 1: capture email

Single email field — frictionless step 1. Once the email is in, momentum carries through later qualifying questions.

Step 2-3: qualify role / team

One or two questions on role and team size. Optional but most users complete because they're invested. Each answer becomes a tag in the ESP for downstream segmentation.

Deliver the magnet

Auto-respond with the PDF link (or redirect to a thank-you page that auto-downloads). Webhook to ConvertKit / HubSpot / Mailchimp into a 'lead-magnet:[topic]' audience for the nurture sequence.

§ 03cEleventy production notesnative path · deploy · gotchas

What changes when this lead magnet download lives in Eleventy.

These notes come from the Eleventy platform registry and are rendered on this template page so crawlers see the framework-specific answer without opening a separate guide.

without splitforms

Eleventy is a Node-based static site generator — it produces HTML at build time and ships nothing else. There is no runtime, no /api/contact endpoint, no hooks for handling a form POST. The historical workarounds: (a) deploy to Netlify and use Netlify Forms, (b) write a Cloudflare Worker that handles POST /contact and forwards to your email provider (~4 hours plus ongoing operation), or (c) use a third-party form API (Formspree, Web3Forms, Basin, splitforms). Eleventy's data cascade lets you neatly pull an access key from _data/site.js and use it in a Nunjucks/Liquid include — but the actual delivery layer is always external. Splitforms is the lowest-friction external option.

deploy notes

Eleventy deploys to any static host. The form posts cross-origin to splitforms.com so the host is irrelevant for delivery. Eleventy v3's ESM-only config is the major upgrade gotcha — .eleventy.js (CommonJS) silently stops exposing globals; rename to eleventy.config.mjs. Local dev runs on localhost:8080 — add to splitforms allowed-domains for testing or use a separate dev key. _data/site.js (not .json) lets you read from process.env; keep .env in gitignore. For 11ty + Netlify (the classic combo), you can use Netlify Forms instead, but you cap out at 100/mo — splitforms gives 1,000/mo and works on every host.

Eleventy gotcha

Eleventy v3 is ESM-only — your config must be .mjs

If you upgraded to Eleventy 3 and your .eleventy.js (CommonJS) silently stopped exposing globals, that's why. Rename to eleventy.config.mjs and use ESM export default. Otherwise addGlobalData('splitformsKey', …) won't reach your templates.

Eleventy gotcha

Liquid filters and Nunjucks filters have different names

{{ '/thanks/' | url }} works in Nunjucks (with the eleventy-plugin-url plugin). In Liquid, the filter is | url_for or you skip the filter entirely and write the path literally. Mismatched filter names render nothing — the form's redirect URL becomes empty.

Eleventy gotcha

Global data with sensitive values gets committed by accident

If you put your access key in _data/site.json (the obvious place), it ships to your repo. Use _data/site.js and read from process.env.SPLITFORMS_KEY instead — then add .env to gitignore. Eleventy auto-loads .env if you have dotenv installed.

Eleventy gotcha

Permalinks: false on the contact page makes the redirect fail

If your contact page has permalink: false (rare but possible), it's not built — and splitforms's redirect target points at a 404. Always ensure both the form page and the /thanks page have valid permalinks.

PATTERN A

Pattern A — Nunjucks include from `_includes/partials/`

Save as src/_includes/partials/contact-form.njk. Use from any template with {% include "partials/contact-form.njk" %}. Pulls the key from a global data file that reads process.env.SPLITFORMS_KEY. Use the same wiring for the lead magnet download fields on this page.

pattern-a.htmlhtml7 lines

01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="{{ splitformsKey }}" />
03  <input type="hidden" name="redirect"   value="{{ '/thanks/' | url }}" />
04  <input name="email" type="email" required />
05  <textarea name="message" required></textarea>
06  <button type="submit">Send</button>
07</form>

PATTERN B

Pattern B — Eleventy v3 ESM config

Eleventy 3 is ESM-only. Use eleventy.config.mjs and addGlobalData to wire the key from environment. Liquid templates work the same way — just save as .liquid. Use the same wiring for the lead magnet download fields on this page.

pattern-b.htmlhtml6 lines

01// eleventy.config.mjs
02import "dotenv/config";
03export default function (config) {
04  config.addGlobalData("splitformsKey", process.env.SPLITFORMS_KEY);
05  return { dir: { input: "src", output: "_site" } };
06}

§ 04Field-by-field rundown4 fields · names you POST

What every field actually does.

Each field below ships in the lead magnet download template — rename, remove, or add your own. Splitforms accepts any name you POST.

nameREQUIRED

TEXT

First name

Greeting + dashboard label so submissions don't all read 'anonymous'.

placeholder · Jane

emailREQUIRED

Work email

Reply-to address — splitforms wires this so hitting reply goes back to the sender.

placeholder · jane@company.com

company

TEXT

Company

Lets you sort enterprise vs SMB inquiries before you reply.

placeholder · Acme Inc

role

SELECT

What's your role?

Buyer-persona signal — IC vs decision-maker changes the follow-up cadence.

Founder / CEOEngineerDesignerMarketerProduct managerOther

§ 05Lead Magnet Download on other frameworks21 frameworks · same backend

One backend. Every framework.

The same lead magnet download template works on every framework splitforms supports. Pick yours.

§ 06Questions9 answered

Lead Magnet Download on Eleventy — FAQ.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Does this lead magnet download work on Eleventy?

Yes. The form is plain HTML with a single POST endpoint, so it runs on any Eleventy site without server-side code, plugins, or SDKs. Drop the snippet into a Eleventy page or component and submissions land in your inbox via splitforms.com.

02How much does the lead magnet download cost on Eleventy?

Free for 1,000 submissions per month — no credit card, no trial. Pro is $5/mo for 5,000 submissions, and there's a one-time $59 3-year plan (15,000 submissions/mo for 36 months). The same pricing applies regardless of which framework hosts the form.

03Can I customize the fields?

Yes. The template ships with sensible defaults (first name, work email, company, what's your role?…) — add, remove, or rename any of them. Splitforms accepts whatever fields you POST.

04How does spam protection work on the lead magnet download?

A hidden honeypot field catches dumb bots, and a tuned classifier scores the rest. You only see real submissions in your dashboard. No CAPTCHA, no friction for human users — and it works the same on Eleventy as on any other framework.

05Can I send the lead magnet download submissions to Slack or Discord?

Yes. Webhooks are free on every plan, with auto-formatted payloads for Slack, Discord, and WhatsApp (via CallMeBot). Or send raw signed JSON to any URL — Zapier, n8n, your own server. Configure in the splitforms dashboard.

06Will it work on a static Eleventy site?

Yes — the form posts directly to splitforms from the browser, so no server is involved. Works on Vercel, Netlify, GitHub Pages, Cloudflare Pages, S3, or any plain Apache host.

07Should I redirect to the PDF or email it?

Email it. Redirects to a Drive / S3 link mean the user gets the PDF without confirming the email — and the email might be a typo or a temporary address. Email delivery confirms the address by requiring an open. Add a 'didn't get it?' resend button on the thank-you page for the rare typo case.

08Can I integrate with ConvertKit / HubSpot / Mailchimp?

Yes — webhook the JSON into the ESP. ConvertKit's 'tags' map naturally to lead-magnet topics; HubSpot's 'lists' do the same. The nurture sequence triggers on tag-add and the topic-specific drip starts immediately. Most B2B teams use this exact pattern.

09Is gating content GDPR-safe?

If you have EU visitors, the consent for marketing email needs to be explicit and unbundled — meaning a separate checkbox 'I want to receive emails about [topic]' that's not pre-checked and not bundled with 'I accept the download'. Bundled consent has been challenged in EU rulings; unbundled is the safe play.

§ 07Comparisonvs Web3Forms · vs Formspree

splitforms vs everything else.

Same drop-in API. More free submissions, real webhooks on the free tier, MCP support no other backend has.

Feature	Web3Forms	Formspree	splitforms
Free monthly submissions	250	50	1,000
Custom fields beyond contact	Yes	Pro tier	Free
Webhooks (Slack / Discord)	Pro tier	Pro tier	Free, signed
AI / MCP submission inbox	No	No	Yes
Long-term plan (3-year flat)	—	—	$59 every 3 years

§ 08More templates for Eleventy5 adjacent patterns

Ship a lead magnet download on Eleventy in 60 seconds.

1,000 submissions per month, free forever. No credit card. Copy the snippet above and paste it into your Eleventy project.

Get free access key →Read the docs

founders pricing locked in · early access open

Lead Magnet Download for Eleventy

Yes — this is the shortest safe path for Eleventy.

Paste the HTML version, then replace YOUR_ACCESS_KEY.

Built for Eleventy developers who hate operating a backend.

Drop into any Eleventy project.

Generate, embed, receive.

Generate a free splitforms key

Paste the lead magnet download into your Eleventy project

Receive submissions

The reason this lead magnet download exists.

Step 1: capture email

Step 2-3: qualify role / team

Deliver the magnet

What changes when this lead magnet download lives in Eleventy.

Eleventy v3 is ESM-only — your config must be .mjs

Liquid filters and Nunjucks filters have different names

Global data with sensitive values gets committed by accident

Permalinks: false on the contact page makes the redirect fail

Pattern A — Nunjucks include from `_includes/partials/`

Pattern B — Eleventy v3 ESM config

What every field actually does.

First name

Work email

Company

What's your role?

One backend. Every framework.

Lead Magnet Download on Eleventy — FAQ.

splitforms vs everything else.

Other ready-to-ship Eleventy forms.

Ship a lead magnet download on Eleventy in 60 seconds.