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LEAD MAGNET DOWNLOAD · CARRD

Lead Magnet Download for Carrd

Email-gated download form for ebooks, PDFs, checklists, and templates. Free for 1,000 submissions per month — no backend, no SDK, no plugin.

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1,000/mo free·no card·drop-in for Carrd
form.htmlhtml26 lines
01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>
1,000
submissions / mo, free
4
fields, ready to ship
5
code outputs
60s
from copy to inbox
§ 00Quick answerHTML · marketing

Yes — this is the shortest safe path for Carrd.

Use the HTML snippet on this page, keep the lead magnet download fields visible in your Carrd UI, and let splitforms handle delivery, spam filtering, storage, and webhooks.

best implementation

Paste the HTML version, then replace YOUR_ACCESS_KEY.

The posted payload contains first name, work email, company, what's your role?. Required fields are first name and work email.

native carrd reality

Carrd's Form widget requires Pro Standard ($19/year) just to exist on the page, and even then it doesn't deliver email itself — the form 'works' by posting to an external integration: Mailchimp, SendGrid, Basin, Formspree, etc.

use case fit

Ungated content gets read; gated content builds your list. The lead-magnet form trades the PDF for an email plus 1-2 qualifying questions, so the nurture sequence segments by intent.

§ 01Lead Magnet Download × Carrdwhy this combination, in 80 words

Built for Carrd developers who hate operating a backend.

Splitforms is the form-to-email API for Carrd sites. One POST endpoint, no SDK, no plugin — drop the lead magnet download into a page and ship.

Splitforms is the form-to-email API for Carrd sites. One POST endpoint, spam filtering, signed webhooks, file uploads, a real dashboard — drop-in, no server, no PHP. Free for 1,000 submissions per month, $5/mo Pro for 5,000, $59 for 3 years if you hate recurring SaaS bills.

✦ what you get on the free plan
  • ✓1,000 form submissions per month
  • ✓Unlimited forms — one key, many pages
  • ✓Spam protection (honeypot + classifier)
  • ✓Webhooks: Slack, Discord, WhatsApp, custom
  • ✓CSV export of all submissions
  • ✓Email notifications (CC and BCC on Pro)
§ 02Copy-paste codeHTML · 26 lines

Drop into any Carrd project.

Replace YOUR_ACCESS_KEY with your splitforms key, paste into a Carrd page, and ship. No build-time integration required.

form.htmlhtml26 lines
01<form action="https://splitforms.com/api/submit" method="POST">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
03  <input type="hidden" name="subject" value="New lead magnet download">
04 
05  <label for="name">First name *</label>
06  <input id="name" type="text" name="name" placeholder="Jane" required>
07  <label for="email">Work email *</label>
08  <input id="email" type="email" name="email" placeholder="jane@company.com" required>
09  <label for="company">Company</label>
10  <input id="company" type="text" name="company" placeholder="Acme Inc">
11  <label for="role">What's your role?</label>
12  <select id="role" name="role">
13    <option value="">Choose…</option>
14    <option>Founder / CEO</option>
15    <option>Engineer</option>
16    <option>Designer</option>
17    <option>Marketer</option>
18    <option>Product manager</option>
19    <option>Other</option>
20  </select>
21 
22  <!-- honeypot — bots fill every field -->
23  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">
24 
25  <button type="submit">Send</button>
26</form>
§ 03Setup3 steps · 60 seconds · zero config

Generate, embed, receive.

Three actions stand between you and your first lead magnet download submission. None of them require a backend, a database, or a CAPTCHA library.

STEP 01GENERATE

Generate a free splitforms key

Sign in at splitforms.com — your access key is created instantly. No credit card, no setup wizard, no SDK to install.

Create your form
key=sk_live_••••••••
STEP 02EMBED

Paste the lead magnet download into your Carrd project

Drop the form snippet into a Carrd page, component, or layout. Replace YOUR_ACCESS_KEY with the key from your dashboard. The form action is a hard-coded URL — no env vars or build-time wiring needed.

snippethtml
<form action="https://splitforms.com/api/submit" method="POST">
  …
</form>
STEP 03RECEIVE

Receive submissions

Email arrives within seconds. Webhook fires in parallel. Dashboard updates live. CSV export, Slack/Discord forwarding, BCC to your team — all included free.

inbox · 1 newjust now
FROM contact@yoursite.com
New lead magnet download
Maya Iyer maya@studio71.co
Loved the demo — quick question about pricing on the 3-year plan. Are usage limits per project or account-wide?
§ 03bLead Magnet Download Form (Ebook / PDF / Checklist Gate)template-specific playbook

The reason this lead magnet download exists.

Multi-step (Typeform-style) · webhooks into ConvertKit / HubSpot / Mailchimp.

why it matters

Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream.

route the submission
01

Step 1: capture email

Single email field — frictionless step 1. Once the email is in, momentum carries through later qualifying questions.

02

Step 2-3: qualify role / team

One or two questions on role and team size. Optional but most users complete because they're invested. Each answer becomes a tag in the ESP for downstream segmentation.

03

Deliver the magnet

Auto-respond with the PDF link (or redirect to a thank-you page that auto-downloads). Webhook to ConvertKit / HubSpot / Mailchimp into a 'lead-magnet:[topic]' audience for the nurture sequence.

§ 03cCarrd production notesnative path · deploy · gotchas

What changes when this lead magnet download lives in Carrd.

These notes come from the Carrd platform registry and are rendered on this template page so crawlers see the framework-specific answer without opening a separate guide.

without splitforms

Carrd's Form widget requires Pro Standard ($19/year) just to exist on the page, and even then it doesn't deliver email itself — the form 'works' by posting to an external integration: Mailchimp, SendGrid, Basin, Formspree, etc. So the question isn't 'native vs splitforms' but 'which third-party backend do you wire up?'. Mailchimp is overkill (and surprisingly expensive once your list grows); Basin and Formspree limit free submissions; SendGrid requires DNS verification. Splitforms is the same shape of integration (Type: Custom, Method: POST, Action: a URL) at a better free tier and with built-in spam filtering. Carrd's Form widget settings don't change.

deploy notes

Carrd publishes to a *.carrd.co subdomain on every plan; Pro Standard adds a custom domain. The form posts to splitforms from the browser, so neither subdomain nor custom domain matters for delivery. Lock the splitforms access key to BOTH the *.carrd.co URL and your custom domain — Carrd serves the same content under both, with different Origin headers. Carrd's Designer preview never actually POSTs; you have to publish (free) and submit from the live URL to test. Embed elements bypass Carrd's CSS, so the form will look browser-default unless you inline styles.

Carrd gotcha

Pro Standard plan still required for Custom form Type

Carrd's free plan and Pro Lite don't expose the Form widget at all. Pro Standard ($19/yr) unlocks the Form widget with Type → Custom. Splitforms doesn't change Carrd's plan requirements — it just fills in the backend that Carrd doesn't ship.

Carrd gotcha

Embed element forms don't inherit Carrd's site styles

If you paste raw HTML via an Embed element, your form will look like browser-default — no Carrd typography, no site colors. Use the native Form widget for styling, then add a hidden access_key field via Custom fields.

Carrd gotcha

Carrd's success message + splitforms redirect can fight each other

Carrd's Form widget has a built-in success message that shows on 2xx response. If you also set a redirect field in the form, the user sees the success blip then redirects mid-message. Pick one: redirect via splitforms OR Carrd's success text.

Carrd gotcha

The form widget's Field labels don't match input names by default

Carrd uses friendly labels like 'Your name', but the actual input name attribute is name-1 or similar unless you set Custom in the field settings. Set the Custom name to name, email, message — splitforms uses the input names as keys in your inbox.

PATTERN A

Pattern A — native Form widget set to Custom type

In the Form widget's settings, set Type to Custom, Method to POST, Action to the splitforms URL. Add a hidden field access_key via the Custom Fields tab. Carrd handles the styling and mobile layout; splitforms handles delivery. Use the same wiring for the lead magnet download fields on this page.

pattern-a.htmlhtml8 lines
01<!-- Carrd auto-generates this on publish: -->
02<form action="https://splitforms.com/api/submit" method="POST">
03  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
04  <input type="text"  name="name" placeholder="Name" required />
05  <input type="email" name="email" placeholder="Email" required />
06  <textarea name="message" placeholder="Message" required></textarea>
07  <button type="submit">Submit</button>
08</form>
PATTERN B

Pattern B — Embed element with full HTML control

Drop an Embed element into a Carrd section and paste raw HTML. Loses Carrd's auto-styling but lets you add a honeypot, multi-field validation, or custom redirect. Useful for waitlist or job-application forms that exceed the Form widget's capability. Use the same wiring for the lead magnet download fields on this page.

pattern-b.htmlhtml9 lines
01<form action="https://splitforms.com/api/submit" method="POST" style="display:grid;gap:8px;max-width:380px;">
02  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
03  <input type="hidden" name="redirect" value="/thanks" />
04  <input name="name" placeholder="Name" required />
05  <input name="email" type="email" placeholder="Email" required />
06  <textarea name="message" placeholder="What's up?" required></textarea>
07  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" />
08  <button type="submit">Send</button>
09</form>
§ 04Field-by-field rundown4 fields · names you POST

What every field actually does.

Each field below ships in the lead magnet download template — rename, remove, or add your own. Splitforms accepts any name you POST.

nameREQUIRED
TEXT

First name

Greeting + dashboard label so submissions don't all read 'anonymous'.

placeholder · Jane
emailREQUIRED
EMAIL

Work email

Reply-to address — splitforms wires this so hitting reply goes back to the sender.

placeholder · jane@company.com
company
TEXT

Company

Lets you sort enterprise vs SMB inquiries before you reply.

placeholder · Acme Inc
role
SELECT

What's your role?

Buyer-persona signal — IC vs decision-maker changes the follow-up cadence.

Founder / CEOEngineerDesignerMarketerProduct managerOther
§ 05Lead Magnet Download on other frameworks12 frameworks · same backend

One backend. Every framework.

The same lead magnet download template works on every framework splitforms supports. Pick yours.

Lead Magnet Download for HTML/forms/html/lead-magnet →Lead Magnet Download for Next.js/forms/nextjs/lead-magnet →Lead Magnet Download for React/forms/react/lead-magnet →Lead Magnet Download for Astro/forms/astro/lead-magnet →Lead Magnet Download for Svelte/forms/svelte/lead-magnet →Lead Magnet Download for Webflow/forms/webflow/lead-magnet →Lead Magnet Download for WordPress/forms/wordpress/lead-magnet →Lead Magnet Download for Tailwind CSS/forms/tailwind/lead-magnet →Lead Magnet Download for Nuxt/forms/nuxt/lead-magnet →Lead Magnet Download for Jekyll/forms/jekyll/lead-magnet →Lead Magnet Download for Cloudflare Pages/forms/cloudflare/lead-magnet →Lead Magnet Download for Netlify/forms/netlify/lead-magnet →
§ 06Questions9 answered

Lead Magnet Download on Carrd — FAQ.

Direct answers, no marketing fluff. Missing one? Email hello@splitforms.com.

01Does this lead magnet download work on Carrd?
Yes. The form is plain HTML with a single POST endpoint, so it runs on any Carrd site without server-side code, plugins, or SDKs. Drop the snippet into a Carrd page or component and submissions land in your inbox via splitforms.com.
02How much does the lead magnet download cost on Carrd?
Free for 1,000 submissions per month — no credit card, no trial. Pro is $5/mo for 5,000 submissions, and there's a one-time $59 3-year plan (15,000 submissions/mo for 36 months). The same pricing applies regardless of which framework hosts the form.
03Can I customize the fields?
Yes. The template ships with sensible defaults (first name, work email, company, what's your role?…) — add, remove, or rename any of them. Splitforms accepts whatever fields you POST.
04How does spam protection work on the lead magnet download?
A hidden honeypot field catches dumb bots, and a tuned classifier scores the rest. You only see real submissions in your dashboard. No CAPTCHA, no friction for human users — and it works the same on Carrd as on any other framework.
05Can I send the lead magnet download submissions to Slack or Discord?
Yes. Webhooks are free on every plan, with auto-formatted payloads for Slack, Discord, and WhatsApp (via CallMeBot). Or send raw signed JSON to any URL — Zapier, n8n, your own server. Configure in the splitforms dashboard.
06Will it work on a static Carrd site?
Yes — the form posts directly to splitforms from the browser, so no server is involved. Works on Vercel, Netlify, GitHub Pages, Cloudflare Pages, S3, or any plain Apache host.
07Should I redirect to the PDF or email it?
Email it. Redirects to a Drive / S3 link mean the user gets the PDF without confirming the email — and the email might be a typo or a temporary address. Email delivery confirms the address by requiring an open. Add a 'didn't get it?' resend button on the thank-you page for the rare typo case.
08Can I integrate with ConvertKit / HubSpot / Mailchimp?
Yes — webhook the JSON into the ESP. ConvertKit's 'tags' map naturally to lead-magnet topics; HubSpot's 'lists' do the same. The nurture sequence triggers on tag-add and the topic-specific drip starts immediately. Most B2B teams use this exact pattern.
09Is gating content GDPR-safe?
If you have EU visitors, the consent for marketing email needs to be explicit and unbundled — meaning a separate checkbox 'I want to receive emails about [topic]' that's not pre-checked and not bundled with 'I accept the download'. Bundled consent has been challenged in EU rulings; unbundled is the safe play.
§ 07Comparisonvs Web3Forms · vs Formspree

splitforms vs everything else.

Same drop-in API. More free submissions, real webhooks on the free tier, MCP support no other backend has.

FeatureWeb3FormsFormspreesplitforms
Free monthly submissions250501,000
Custom fields beyond contactYesPro tierFree
Webhooks (Slack / Discord)Pro tierPro tierFree, signed
AI / MCP submission inboxNoNoYes
Long-term plan (3-year flat)——$59 every 3 years
§ 08More templates for Carrd5 adjacent patterns

Other ready-to-ship Carrd forms.

Same backend, different qualifying fields. Click through to copy the snippet.

Carrd · Contact Form (with phone)Contact Form (with phone) for CarrdName, email, phone, company, reason — for B2B inquiries that need qualification.view template →Carrd · Newsletter SignupNewsletter Signup for CarrdEmail-only newsletter capture — perfect for footers and landing pages.view template →Carrd · WaitlistWaitlist for CarrdPre-launch capture form with optional referral source.view template →Carrd · Feedback FormFeedback Form for CarrdRating + free-text feedback with optional follow-up email.view template →Carrd · Quote RequestQuote Request for CarrdLead-capture form for agencies, freelancers, and service businesses.view template →
✦ keep browsing on Carrd
✦ lead magnet download on other frameworks
✻ ✻ ✻

Ship a lead magnet download on Carrd in 60 seconds.

1,000 submissions per month, free forever. No credit card. Copy the snippet above and paste it into your Carrd project.

Get free access key →Read the docs
founders pricing locked in · early access open