Lead capture forms for landing pages that need more than an email.
Capture demo requests, waitlists, newsletter signups, quote requests, and lead magnet downloads with one form backend. Every lead goes to email, dashboard, and the tools you already use.
Start with email, then qualify intent.
A lead form should not feel like an enterprise procurement questionnaire. Capture the email first, then add only the fields that change your follow-up.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
<input name="email" type="email" placeholder="Work email" required />
<input name="company" placeholder="Company" />
<select name="intent">
<option>Book a demo</option>
<option>Join the waitlist</option>
<option>Download the guide</option>
<option>Request a quote</option>
</select>
<button type="submit">Continue</button>
</form>Demo request form
Qualify SaaS sales leads by company size, role, use case, and timeline.
Waitlist form
Capture pre-launch demand and segment by use case before launch day.
Lead magnet form
Gate PDFs, checklists, and templates behind email plus one qualifier.
Newsletter signup form
Grow an owned audience with inline, footer, popup, or content-end forms.
What is a lead capture form?
A lead capture form collects contact details from a potential customer, usually email plus one or two qualifying fields like company, role, use case, budget, or timeline. The goal is to route the lead into email, CRM, sales, or nurture workflows.
What fields should a lead capture form include?
For most landing pages, keep it to email plus one intent field. Demo request forms can add company, role, team size, and use case. Lead magnet forms should ask for email first, then one qualifying question after the user has committed.
Can splitforms send leads to HubSpot, Salesforce, Mailchimp, or ConvertKit?
Yes. Use signed webhooks directly or route through Zapier, Make, or n8n. Demo requests usually go to a CRM; newsletter and lead magnet forms usually go to an email platform.
Is a multi-step lead capture form better?
Often, yes. Capture email first, then ask one or two qualifying questions. The first step lowers friction, and the second step gives sales or marketing enough context to segment the lead.