What a roofing contact form needs in 2026
Roofing leads are high-value — a single roof replacement can be $8,000–$25,000+. That means every form submission matters, and the quality of the information you capture determines whether you close the job. Your form should gather enough for a meaningful callback without overwhelming the homeowner:
- Service type: inspection, repair, full replacement, new construction, gutter installation/servicing, skylight, storm damage assessment.
- Roof type: asphalt shingle, metal, tile, slate, flat/membrane, wood shake, other. Different materials mean different crews and pricing.
- Roof age: helps pre-qualify — a 25-year-old roof is likely a replacement; a 5-year-old roof is probably a repair.
- Insurance claim status: yes, no, or pending. Insurance jobs need different handling — adjustments, documentation, adjuster meetings.
- Property address: for dispatch routing and to verify service area before the callback.
- Instant lead notifications. Roofing leads go cold fast. The first contractor to call back wins. Wire webhooks to SMS or Slack.
- Mobile-first. Homeowners often notice roof problems during or after a storm — they're on their phone, sometimes without power. Make the form fast and simple.
Why splitforms works for roofing companies
- Free tier covers most roofers. 500 submissions/month, unlimited forms, no credit card. Even during storm season, most companies stay under the limit.
- Instant lead routing. Wire a webhook to the sales team's phones so every estimate request triggers an SMS or Slack alert within seconds. Pro is $5/month.
- AI spam filtering. Contractor forms attract aggressive spam bots. The built-in classifier keeps them out of your lead queue without CAPTCHA.
- Plain HTML, fast load. No widget, no iframe. The form loads instantly on mobile, even on a slow connection after a storm.
- Works on any platform. WordPress, Wix, Squarespace, or custom — paste the HTML and it works.
- GDPR-compliant. Row-level-secured Postgres, edge-deployed. Learn more.
Copy-paste: estimate request form
Drop this on your homepage or /free-estimate page. Replace YOUR_ACCESS_KEY with the key from your free splitforms account. Note the insurance-claim field and the roof-specific qualifying questions.
<form action="https://splitforms.com/api/submit" method="POST">
<input type="hidden" name="access_key" value="YOUR_ACCESS_KEY" />
<input type="hidden" name="subject" value="New estimate request" />
<label>Name
<input type="text" name="name" required autocomplete="name" />
</label>
<label>Phone
<input type="tel" name="phone" required autocomplete="tel" />
</label>
<label>Email
<input type="email" name="email" required autocomplete="email" />
</label>
<label>Property address
<input type="text" name="address" required autocomplete="street-address"
placeholder="123 Main St, City, ZIP" />
</label>
<label>Service needed
<select name="service_type" required>
<option value="">Choose one</option>
<option value="inspection">Roof inspection</option>
<option value="repair">Roof repair</option>
<option value="replacement">Full roof replacement</option>
<option value="new-construction">New construction</option>
<option value="gutter">Gutter installation / repair</option>
<option value="storm">Storm damage assessment</option>
<option value="other">Other</option>
</select>
</label>
<label>Roof type
<select name="roof_type">
<option value="">Choose one</option>
<option>Asphalt shingle</option>
<option>Metal</option>
<option>Tile</option>
<option>Slate</option>
<option>Flat / membrane</option>
<option>Wood shake</option>
<option>Not sure</option>
</select>
</label>
<label>Approximate roof age
<select name="roof_age">
<option value="">Choose one</option>
<option>Less than 5 years</option>
<option>5–10 years</option>
<option>10–15 years</option>
<option>15–20 years</option>
<option>20+ years</option>
<option>Not sure</option>
</select>
</label>
<label>Insurance claim?
<select name="insurance">
<option value="no">No insurance claim</option>
<option value="yes">Yes — active claim</option>
<option value="pending">Pending / filing soon</option>
</select>
</label>
<label>Describe the problem or project
<textarea name="description" rows="4"
placeholder="e.g. Missing shingles after last night's storm, water spot on ceiling"></textarea>
</label>
<!-- honeypot -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off" />
<button type="submit">Get free estimate</button>
</form>Wire lead alerts: Slack webhook or Telegram notifications. Route to CRM: HubSpot. Track in a sheet: Google Sheets.
Common mistakes roofing companies make with contact forms
- No form — just a phone number. After a storm, homeowners submit requests to 3–5 roofers simultaneously. A form captures leads even when your line is busy.
- Not asking about insurance. Insurance-claim jobs need a different workflow — adjuster meetings, documentation, specific pricing. Route them differently from the start.
- Generic form not tailored to roofing. A generic "name, email, message" form wastes the callback on gathering basic info. Capture roof type, age, and service needed upfront.
- Slow follow-up. The first roofer to call back wins the job. If you can't respond within 30 minutes during storm season, the homeowner has already signed with someone else.
- Using CAPTCHA. Homeowners filling out forms on phones after a stressful storm event will abandon CAPTCHA puzzles. Use honeypot plus AI filtering.
- No mobile optimization. Storm damage is discovered on phones. Big buttons, fast load, native keyboards are essential.
What to do next
- Get a free splitforms access key — 500 submissions/month, no credit card.
- Related: plumber forms · electrician forms · contractor forms
- Add to your site: WordPress · Wix
- Questions? Email hello@splitforms.com
FAQ
What fields should a roofing contact form include?
Name, phone, email, property address, service type (inspection, repair, full replacement, new construction, gutter), roof type (asphalt shingle, metal, tile, flat, other), roof age (if known), insurance claim (yes/no/pending), and a brief description. The insurance-claim field is critical — it pre-qualifies the lead and changes how you approach the estimate. Keep it under 10 fields so mobile users can complete it quickly.
How do I handle insurance-claim roofing leads?
Add an "insurance claim" field to your form (yes / no / pending). When a lead indicates an active or pending insurance claim, route it to the team member who handles insurance adjustments — they need different documentation and a different inspection workflow than a standard repair. Wire a splitforms webhook to send insurance-claim leads to a dedicated Slack channel or team member's phone.
How much does a roofing contact form cost?
splitforms is free for up to 500 submissions/month with no credit card — more than enough for most roofing companies. Pro at $5/month adds signed webhooks for instant lead alerts. Pro is $5/month for 5,000 submissions, or $59 for 3 years. Most roofer websites stay on the free plan.
Should I offer online estimate scheduling through the form?
Use the form to capture the lead and basic details (address, roof type, service needed), then call back to schedule the on-site inspection. Don't try to build a live scheduling calendar on the form — roofing estimates require driving to the property, and you need to batch them geographically. The form is step one; the callback is step two.
Will the form work on my existing roofing website?
Yes. Whether your site is on WordPress, Wix, or a custom build, paste the HTML and point it at the splitforms endpoint. No plugin required. Mobile matters — many roofing leads come from homeowners who noticed a problem on their phone. Native HTML input types ensure mobile keyboards work correctly.